Why is Pinterest More Low-Maintenance Than Social Media?

Time-consuming engagement is not required for a winning Pinterest marketing strategy.

Because people aren’t going to Pinterest to be social and interact, it’s *not* necessary to spend hours each week on engagement – like it is on Instagram or other social media channels.

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A strong Pinterest strategy creates passive visibility for your business.

When you create a pin – whether it’s a standard pin or an idea pin – that pin can be discovered in people’s searches and smart feeds for months and years. And you only had to create it once.

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You can repurpose content that you already have to Pinterest.

Since you’re already working hard to create content on other platforms (especially if it’s video-based content like reels, IG stories, or Tiktoks), you can absolutely put a workflow into place to repurpose that content over to Pinterest.

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Why is Pinterest More Low-Maintenance Than Social Media?

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