You’re better off committing to one email a week for the rest of your life… Then three emails this week… 0 emails next week, two emails the week after… It just doesn’t work when you’re not consistent!
One of the biggest advantages you have as an entrepreneur / small business is that your business messages can be so much more personal than the “corporate” stuff in their in boxes.
You don’t need to be a crazy amazing copywriter… and you don’t need to give a crazy amount of value in each email. Oh, and your email shouldn’t be a chapter in a book or even a whole blog.