Insights and tips to help you create thought leadership content that builds your authority and your client roster.
(for coaches, strategists, & service providers)
Welcome! Feel free to browse or search for something specific:
Insights and tips to help you create thought leadership content that builds your authority and your client roster.
(for coaches, strategists, & service providers)
Welcome! Feel free to browse or search for something specific:
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Posts about Pinterest Marketing
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Posts about Marketing Your Online Coaching Business
All the Posts!
Is Pinterest good for coaches? (Jana O.’s interview on ‘Marketing Unleashed’)
Do you ever wonder, “Is Pinterest good for coaches?” Like… could you *really* generate leads there? And how would it work to market coaching programs and offers? Or maybe you still feel like real Pinterest success is reserved only for those posting recipes and...
How to Use Trending Keywords on Pinterest: The Ultimate Guide
Ever wonder how to use trending keywords on Pinterest? Yes? Then I’m so glad you landed on this post. I’ve got a quick story and some hot tips for you - about just that… It was a beautiful July morning. ☀️☀️☀️ The sun streamed into my kitchen while I enjoyed my...
Your Email Marketing Isn’t Working? Try These 6 Tips for Monetizing
Note from Jana: This is a guest blog - with tips for how to make money with email marketing - is from my biz friend and fellow course creator Jono Petrohilos from the Course Creator Community! Jono is an accomplished fitness pro, 6-figure course creator, a...
Should I Use Pinterest for My Podcast?
As a coach or online expert with a podcast, maybe you’ve been toying with the idea…”Should I use Pinterest for my podcast?” If this question’s been nudging you, it’s likely because you know your words have the power to convert your listeners to clients and buyers......
75+ Pinterest CTA Options That Aren’t a Total SnoozeFest
We need some better CTA options for Pinterest! (CTA = Call to action.) Really... I've been seeing some INCREDIBLY BORING calls to action on Pinterest pins lately. (Sorry not sorry!) I mean… “Click here.” ? We can do better. So since you’re here, let’s brainstorm...
3 Ways to Make Pinterest Marketing Easier – for Online Coaches & Service Providers
Call me crazy, but I just don’t think Pinterest marketing has to be hard - or complicated. I just don’t. Sure. You can complicate it.... But if you do, nine times out of ten, you won’t get started. Or you won’t stick with it long enough to see (those juicy,...
How to Inspire Pinterest Pinners With Things to “Try” (Even if You’re Not Pinning Recipes!)
More and more, online coaches, course creators, and online experts are (re!)discovering Pinterest - as a way to attract clients. They're becoming savvy to the fact that Pinterest is not all about recipes and decor anymore. (In fact, searches health, relationships,...
Behind the Scenes of a Pinterest Marketing Audit: Implementation & Results!
Once upon a time (like two years ago) Lanie* was getting 40 to 60% of her website traffic from Pinterest! 🤓 But, as of a couple of months ago, that was down to 3%. 😟So Lanie decided to grab the wheel and make some changes - to get her Pinterest account back to its...
Which Pinterest Idea Pins Are Bringing You Profile Visits & Followers?
Did you notice? Pinterest has "re-branded" story pins as "idea pins." I really like the new name. I think it's a much better way to refer to them - and provides some important differentiation from IG stories. Most notably: 💡 Idea pins (formerly known as Story...
Is Pinterest Social Media? (+ Why It Matters to Your Marketing)
Is Pinterest social media? … Nope. It’s not. It’s a search engine. End of blog. Enjoy your day! 🤣 Haha... just kidding. But, in all seriousness… Maybe you’ve landed on this post today and you’re surprised to hear that Pinterest is not a social media platform. Or...
How to Get Followers on Pinterest – the right way!
As a Pinterest expert and educator, one of the most common things I’m asked about is... how to get followers on Pinterest! And my answer has changed over the years of helping clients and students with their Pinterest strategies. Because there have been some debates....
How Do I Market My Coaching Business -With More Ease?
When you ask, “How do I market my coaching business?” there are, like, at least 1,367 answers. 😫 Indeed, there are dozens of things that conventional wisdom tells us we “have” to do. The hustle is real, right? Share your life on IG stories every day. DM 20+ people....
How To Repurpose Your Instagram Content on Pinterest
Here’s the deal. If you had asked me two years ago about pinning your Instagram posts on Pinterest, I would have wrinkled my nose up at the thought. (In a cute way. I think.) But times change! And as Pinterest marketers, we want to watch how users are using the...
How to Change Pinterest Board Covers
Are you seeing some seriously sleek and well-branded Pinterest profiles out there… and wondering how to change Pinterest board covers? Perfect. Then this post is for you. (And I’m the Pinterest expert for you… because I love me some Pinterest board covers! 😍 In this...
What Really Gets People to Save, Click, or Buy – on Pinterest?
Hootsuite recently reported that a whopping 98% of Pinterest pinners report to have tried something that they found on Pinterest.* 😲 *(Source: 23 Pinterest Statistics That Matter to Marketers in 2021; Hootsuite.com) And, just last month Pinterest’s Audience post...
How to Make Money on Pinterest: 8 Ways Entrepreneurs Make Money Pinning!
Wondering how the pros actually make money on Pinterest? Well, you’re not alone. In fact, I’ve been noticing lately a lot of entrepreneurs are about as CLEAR as MUD 😉on how people are actually monetizing their efforts on the platform. So, in this post I’m going to...
What Does a Pinterest Business Account Look Like?
I see you! You've been wondering, What does a Pinterest business account look like? And maybe you'd really love to see one for an online coach who’s using Pinterest to attract clients? Perfect. You landed in the right place. In a previous blog post, I outlined the...
Pinterest Automation Software: My Tool of Choice
A little tired of doing everything manually and searching for Pinterest automation software? I’ve got you! In this post, I’m talking all things Pinterest automation and scheduling. And I’m going to be revealing my Pinterest scheduling tool of choice... Here’s what...
Pinterest Board Ideas & Resources for Beginners
If you’re looking for Pinterest board ideas and resources, you have just struck gold! 🤩 In this post, I’ll be offering you a slew of Pinterest board ideas and examples. (These will be specifically for health coaches, style coaches, and relationship coaches - but...
Should I be repinning other people’s pins on Pinterest? (as a marketer)
Should I be repinning other people's pins - as a Pinterest marketer? It’s a question I’m hearing a LOT recently. Understandably, there is some confusion around this topic. And part of the reason is that the general wisdom on this has changed somewhat over the last...
Access the FREE Pinterest Quick Start Checklist!
for coaches, influencers, & online experts
Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.
Access the FREE Pinterest Quick Start Checklist!
for coaches, influencers, & online experts
Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.