Build your capsule library of high-converting evergreen blog posts — then leverage them on repeat, to get clients.

Yes, absolutely. You get lifetime access to all the lessons, materials, and tools. This program is designed for you to return at any time, watch a training, grab a content outline, and use it to create a piece of high-leverage content.

That means, you’ll be able to use this system for your current offers now… and then use it again, anytime you debut a new offer in the future.

You get lifetime access to all the lessons, materials, and tools. 

Yes! Any time you have a question about anything in the HLC curriculum — or you feel stuck on anything — you can drop it in the Student-only Facebook group for my (Jana's) input.  I’m in there regularly (usually 3 to 4 times per week) to give you answers, clarity, and a path forward. 

Plus, we hold monthly LIVE Q+A calls on Zoom. You're encouraged to un-mute and ask your questions, present any challenges you're experiencing for help, and share wins. The calls happen at varying times/dates, so people from all time zones can attend. You won't be alone in your content creation journey!

I'm currently committed to doing the LIVE Q+A calls on Zoom, 1x per month, through Dec. 2025. (You can ask your questions, present any challenges your experiencing for help, and share wins.)

I love these calls, and they are well-attended by HLC students. So, I anticipate continuing them in 2026, too. But we'll decide for sure later in the year (2025). 

No, not at all! Using ChatGPT (or an AI writing tool) is totally optional. It's just one tool inside the course. Even if you prefer not to use AI / ChatGPT, you'll still be able to implement the strategy and create content that converts your audience to clients.

Learning the new skill of creating High-leverage Content is already a big undertaking. So if you feel like you don't want to simultaneously learn HLC *and* how to use ChatGPT to speed up your process... it's totally okay to put ChatGPT to the side for now.

You'll simply use the HLC content outlines, free-write with the prompts, and refine -- all using my logical and light 4-step Content Creation Process.

And, you can always come back later and learn ChatGPT writing techniques. (Yay for LIFETIME course access!!)  (Yay for LIFETIME course access!!)

I knew you might be wondering this! High-leverage content can be a blog - but it doesn’t have to be a blog. In this system, you could also be creating anchor content in the form of Youtube videos, podcast episodes, or even long-form social posts or livestreams.

Basically, it needs to be long-form content (at least 500 words). As a coach or expert, your anchor content should help people learn and more deeply understand the ideas that make them desire to invest in your programs. So it needs to be thorough.

But, don’t let the word “thorough” scare you! This course is literally here to show you *exactly* what to say in your content, paragraph by paragraph (or bullet by bullet if you’re writing talking points for a video or episode). I’ve got you.

If you know how you want to help people, you’re ready. That means you know who you serve, what outcomes you help people get, and you have a goal in mind for your content (e.g. grow your email list, sell more spots in your offers, etc.)

You do NOT have to be 100% clear on exactly how to position or “brand” yourself yet. Even if you’re still getting that clarity, you will still make incredible strides in this program. Because creating content actually makes all this more clear. Action breeds clarity.

If you’re going to invest time and energy into content, this program will help you get started the right way (or re-calibrate what you’re currently doing) - so that your content is strategic and profitable from here on out. 

So don’t wait too long! … Like Seth Godin says, “If you wait until you are ready, it is almost certainly too late.” (Tbh, most days, I still don’t feel 100% clear or confident, but I still create content - and it still sells my offers!)

No! 😅 HLC isn't about Google SEO (search engine optimization) or trying to fit our ideas around keywords. It's about thought leadership content that is strategically designed to convert your audience to clients. 

In HLC, we don’t toil over SEO and wait for it to “kick in” to see results! The type of content you’ll create with HLC is designed to help you secure clients now. 

Plus, fun fact: Using the ‘HLC 9-in-2 Pillars’ and the ‘HLC Score & Select method’ ensures that you’re choosing topics that truly tap into real problems, desires, and questions your future clients have.

This means HLC content will naturally get indexed favorably by Google, without you having to try. (No need to employ weird keyword stuffing or backlinking tactics!)

I call it “Unforced SEO” and it’s changing the way people approach blogging these days!

HLC is designed to help you blog for a season, and then step off the content treadmill and focus on content repurposing.

However, how quickly you build that capsule content library is totally up to you. Some students publish their first 9 pieces within 90 days and then finish the rest over the course of a year. Others move slower (or faster!) depending on their season of life, energy, or business goals — and that’s completely okay.

Inside the program, you’ll find several example publishing schedules — weekly, bi-weekly, monthly, or even a flexible “no-schedule” option — so you can create on your own terms. 

(PS -- Remember, you get lifetime access to the system when you enroll. HLC is like a toolkit that you'll be using for months and years. So you won't “run out of time” with it if you publish less frequently)

Sometimes you don’t know if something is going to be a good fit for you or not - until you get inside! And I want you to feel comfortable taking this program without risk! So, there’s a 30-day money-back guarantee. If during that period, you watch the Orientation lessons and you complete the first two sections in the HLC workbook - and you’ve decided this isn’t a fit for you - I’ll refund your money. Easy peasy.

This course is based on the methods that I use in my consulting/course business - and with my clients (who are generally coaches, strategists, service providers, course creators, and practitioners). Although most of the examples and specifics you’ll see will be from the types of businesses listed above, other entrepreneurs who want to create profitable content can certainly learn here, too (authors, e-commerce sellers, artists, travel agents, etc)

Yes, for sure. What you learn and do here will make your social media content less random and more profitable, too!

This course is about creating more detailed, long-form content (like blogs, podcasts eps, Youtube videos, livestreams, and even longer-form social posts). But one of the most beautiful things about investing in creating profitable, high-leverage content like this is that repurposing becomes a breeze! I always recommend that your social media content be repurposed from the highly-strategic content you create here.

Yessss! High-leverage Content is infinitely re-purpose-able. (Is that a word? It is now.) And I teach specific workflows for repurposing in HLC - after you’ve created your first four pieces of content and unlocked  my repurposing trainings.

You will become so comfortable with repurposing your capsule blog content, that you will fill up your content calendar with the repurposed content you learn in HLC, never wracking your brain for new ideas, and you’ll end up making way more sales — because repetition doesn’t make you boring. It makes you money.

Yes! In HLC, I'll teach you how to use the 9-in-2 Content Pillars to choose high-converting email topics. And I give you 6 sales email outlines (like templates, but better!). These are based on the email writing frameworks that I use for my own highly-engaging and high-converting marketing emails. Each outline can be used multiple times, so you'll be able to write an endless number of excellent emails that your audience will love — and buy from.

Yes, you totally can use this program *just* for social media. If you apply the HLC frameworks to your social media content, it will undoubtedly fast-track trust-building - and speed up the time it takes to convert your social media audience to clients.

I believe long-form content is important, but there are always multiple ways to do things.

And since HLC is based on the idea that there are *certain things* your future clients need to hear and understand – to be ready to pay you.... the HLC system will work really well - even if you use it only for social media posts.

You don’t have to be a “good writer” to write content that brings in clients.

Writing helpful and persuasive content that gets people buying isn’t about being poetic. It's really just about bringing your unique ideas to the table, and putting them into a format that shows people something they need to know or hear or learn, to be ready to buy.

You’ll use the HLC Strategic Outlines — 9 step-by-step writing guides that walk you paragraph-by-paragraph through what to say and in what order. And if you still feel that writing just isn’t your thing — that’s where the HLC Blog Writing GPTs come in. Just bring your ideas and opinions — the tools will help shape them into client-attracting content.

Send me an email (jana@janaomedia.com) and tell me any questions or hesitations you have. I'll reply personally. It's important to me that you get all your questions answered and that you make the best possible decision about whether to enroll!