Learn to create thought leadership content that builds demand fast – and converts your audience to clients in half the time.

You get lifetime access to all the lessons, materials, and tools. 

Yes! Any time you have a question about anything in the HLC curriculum -- or you feel stuck on anything -- you can drop it in the private, student-only Facebook group for my (Jana's) feedback.  

I’m in there regularly (usually 3 to 4 times per week) to give you answers, clarity, and a path forward. 

No, not at all! Using ChatGPT (or an AI writing tool) is totally optional. It's just one tool inside the course. Even if you prefer not to use AI / ChatGPT, you'll still be able to implement the strategy and create content that converts your audience to clients.

Learning the new skill of creating High-leverage Content is already a big undertaking. So if you feel like you don't want to simultaneously learn HLC *and* how to use ChatGPT to speed up your process... it's totally okay to put ChatGPT to the side for now.

You'll simply use the HLC content outlines, free-write with the prompts, and refine -- all using my logical and light 4-step Content Creation Process.

And, you can always come back later and learn ChatGPT writing techniques. (Yay for LIFETIME course access!!)  (Yay for LIFETIME course access!!)

Basically, it needs to be long-form content (at least 500 words). As a coach or expert, your anchor content should help people learn and more deeply understand the ideas that make them desire to invest in your programs. So it needs to be thorough.

But, don’t let the word “thorough” scare you! This course is literally here to show you *exactly* what to say in your content, paragraph by paragraph (or bullet by bullet if you’re writing talking points for a video or episode). I’ve got you.

You do NOT have to be 100% clear on exactly how to position or “brand” yourself yet. Even if you’re still getting that clarity, you will still make incredible strides in this program. Because creating content actually makes all this more clear. Action breeds clarity.

If you’re going to invest time and energy into content, this program will help you get started the right way (or re-calibrate what you’re currently doing) - so that your content is strategic and profitable from here on out. 

So don’t wait too long! … Like Seth Godin says, “If you wait until you are ready, it is almost certainly too late.” (Tbh, most days, I still don’t feel 100% clear or confident, but I still create content - and it still sells my offers!)

No! 😅 HLC isn't about Google SEO (search engine optimization) or trying to fit our ideas around keywords. It's about thought leadership content that is strategically designed to convert your audience to clients. 

In HLC, we don’t toil over SEO and wait for it to “kick in” to see results! The type of content you’ll create with HLC is designed to help you secure clients now. 

Plus, fun fact: Using the ‘HLC 9-in-2 Pillars’ and the ‘HLC Score & Select method’ ensures that you’re choosing topics that truly tap into real problems, desires, and questions your future clients have.

This means HLC content will naturally get indexed favorably by Google, without you having to try. (No need to employ weird keyword stuffing or backlinking tactics!)

You *could* create an new HLC piece once month or so. Or you can publish more often -- or less often. 🙂 The program will work for you, regardless of the cadence you choose.

Remember, in HLC, we are creating a small-but-mighty content library that serves as a 24/7 salesperson for you and your offers. This type of content I'll have you creating will become a lasting asset for you -- it's not fleeting like social media content can be.

So the frequency at which you publish isn't really the key. Instead, the key is simply that you publish your library over time.

(PS -- Remember, you get lifetime access to the system when you enroll. HLC is like a toolkit that you'll be using for months and years. So you won't run out of time with it if you publish less frequently than 1x a month!)

Sometimes you don’t know if something is going to be a good fit for you or not - until you get inside! And I want you to feel comfortable taking this program without risk! So, there’s a 30-day money-back guarantee. If during that period, you watch the Orientation lessons and you complete the first two sections in the HLC workbook - and you’ve decided this isn’t a fit for you - I’ll refund your money. Easy peasy. 

This course is is based on the methods that I use in my consulting/course business - and with my clients (who are generally coaches, strategists, service providers, course creators). Other entrepreneurs who want to create profitable content can certainly learn here, too! But most of the examples and specifics you’ll see will be from the types of businesses listed above.

Yes, for sure. What you learn and do here will make your social media content less random and more profitable, too!

This course is about creating more detailed, long-form content (like blogs, podcasts eps, Youtube videos, livestreams, and even longer-form social posts). But one of the most beautiful things about investing in creating profitable, high-leverage content like this is that repurposing becomes a breeze! I always recommend that your social media content be repurposed from the highly-strategic content you create here.

The core curriculum of this course is about creating more detailed, long-form content (like blogs, podcasts eps, Youtube videos, livestreams, and even longer-form social posts). But one of the most beautiful things about investing in creating profitable, high-leverage content like this is that repurposing becomes a breeze!

Yes, you totally can use this program *just* for social media. If you apply the HLC frameworks to your social media content, it will undoubtedly fast-track trust-building - and speed up the time it takes to convert your social media audience to clients.

I believe long-form content is important, but there are always multiple ways to do things.

And since HLC is based on the idea that there are *certain things* your future clients need to hear and understand – to be ready to pay you.... the HLC system will work really well - even if you use it only for social media posts.

Send me an email (jana@janaomedia.com) and tell me any questions or hesitations you have. I'll reply personally. It's important to me that you get all your questions answered and that you make the best possible decision about whether to enroll!