Is Pinterest Social Media?

plus why it matters to your marketing

Long story short? No, it's not! It's a search engine.

so, why does it matter?

Keywords are of the utmost importance for your Pinterest marketing success.

Users are on Pinterest looking for ideas, inspiration, solutions – not to connect with other people.

When a pinner discovers your pin in her search or smartfeed, she might not be ready to buy immediately.

How should you really be looking at Pinterest?

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