3 Tips for Scroll-Stopping Pinterest Pin Copy

Tip #1: Keep your Pinterest pin text overlay short.

You want pinners to be able to quickly and easily digest the point. You want them to clearly understand what’s in it for them, so they’ll choose YOUR pin – and stop and take a closer look.

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Tip #2: Think of your text overlay like a juicy, juicy headline – with keywords.

Because Pinterest is a search engine, you’ll want to include a “target keyword phrase” in the Pinterest pin copy. But, here’s the thing… You also want to think of this copy as you would think of a social post headline, an email subject link, a Clubhouse room title… or any other copy that is meant to stop the scroll and motivate action.

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Tip #3: For goodness sake, make sure your Pinterest pin is legible!

Here are a few common ways that people make their pins harder to read: – They use fonts that are too small. – They don’t add enough contrast between the text and the background. – They insist on using scripty fonts. ☝🏽So avoid those common mistakes, k?

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3 Tips for Scroll-Stopping Pinterest Pin Copy

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