Thank you for your interest in collaborating with me for your show or program!
I hope this page makes the prep work a breeze for you.
Thank you for your interest in collaborating with me for your show or program!
I hope this page will help make the prep work a breeze for you.
Speaking Topics:
Not Just 'One & Done' - How to Create an Evergreen Capsule Content Library & (Finally!) Get Off the Content Treadmill
If you’ve ever felt like marketing means being glued to your phone, constantly churning out content just to stay visible — this is for you.
In this conversation, Jana shares her ‘capsule content library” strategy. This is a plan for evergreen content that helps you create once, sell for months, and finally step into a more strategic, spacious way of showing up online.
You’ll learn how to build a marketing foundation that’s sustainable in year one and scalable for the long haul — without burning out, fading out, or constantly stressing about where your next client is coming from.
What platforms should you be marketing on, as a new coach?
Real talk: Marketing your new coaching business can feel pretty overwhelming. It sometimes feels like you need to be everywhere, all the time… But then when will you have time to actually coach clients?
In this talk, Jana shares the essential 3-prong “visibility stack” that you need — to cut through the overwhelm, do only what you need to a this stage in your business, and (most importantly!) get found and hired by more clients!
Unforced SEO: The Business Owner’s Plan for Blog Posts That Drive Conversions & Earn Google’s Love, Too
If you’ve ever felt paralyzed or creatively stymied by SEO advice, this session will be a breath of fresh air… Because you don’t actually need an SEO plan, to have a blog that brings you clients.
In this talk, Jana shares her ‘Unforced SEO’ philosophy — a conversion-first content strategy for coaches and service providers who want to write what their audience needs, to feel ready to buy.
You’ll learn why starting with keywords often stalls your blog before it ever gets off the ground, and how to create evergreen content that fills your client roster now and naturally ranks for search — no keyword spreadsheets or expensive SEO tools required.
How to Write High-Converting Blog Posts FAST (for coaches + service pros)
As a service provider or a coach in the online space, you know having a kick-ass 🙂 blog is a real power-move. 💪🏼
But you also don’t have time to spend all day writing blog posts… And honestly, you shouldn’t have to. 🤷🏻♀️ Your job is to work with clients — not write blogs!
Well, good news: You can write high-converting, client-converting posts and protect your schedule and your energy. In this talk you’ll learn about 4 strategies and tools that let you create impactful blog posts quickly, without overthinking or burning out.
How Coaches & Service Providers Are Using Pinterest to Grow Their Audiences & Sign Clients
Pinterest isn’t all about home decor and parties… In fact, women are searching more than ever on Pinterest for the things that health & wellness coaches offer and help with!
When they’re searching about the problems you help solve… or the solutions your content and offers deliver… do you want them to find you? (Of course you do! 😉
In this talk, Jana O. shares the #1 most important thing to know before you start. And, she reveals the 3 steps you can take now – to set up a strategic Pinterest profile that will attract perfect, action-taking clients for your health and wellness coaching practice.
Are you giving away too much for free in your content? How to Give Massive Value & Still Set Up a Sale
You’ve hear the party line… “No, you can’t be too generous! Just be abundant and generous. Give it all away for free, and people will see you as the authority and buy!”
Well, Jana O. wants to call bullsh*t on that very unhelpful advice…
Tune in for a real conversation about why, actually, it’s not a great idea to give away the farm in your free content (or, yikes, even cannibalize your paid offers)… And four specific strategies for giving tons of value *while also* creating burning demand for your paid offer.
Images of Jana O.
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Jana O.’s Bio / Introduction
Jana Osofsky is a marketing expert, content strategist, and Pinterest educator for coaches, service providers, and other online experts.
She’s the creator of High-leverage Content, the system for turning your thought leadership ideas into a capsule library of evergreen blog posts that convert fast and often — and get you off the content treadmill.
Jana’s current mission is to help her clients and students spend less time feeding the insatiable social media monster, and lean into prioritizing evergreen content that can serve as a 24/7 salesperson for your business.
Conversation Starters – Break the ice!
I grew up in really small town in northwest Connecticut. As soon as I got the chance, I moved to a big city (Boston, to go to school) and stayed. I’m definitely a city girl. The bigger the better. (New York and Paris are my happy places.)
Now I live in sunny Palm Beach, Florida with my husband and our dog-ter. I love working from Palm Beach’s luxe cafes, beautiful villas, and even the beach… Pinch me!
Random things I’m obsessed with: Lavender kombucha. Shiny beaded bracelets. All the mystery and drama TV shows (currently re-watching: West Wing). The city of Paris. Musicals, especially Hamilton (yes, still, ten years later).
I’m the weirdo who never gets bored when a strategy is working. My super-power is steadfastness. Give me a good workflow that gets results and I’ll do it forever!