Insights and tips to help you create thought leadership content that builds your authority and your client roster.
(for coaches, strategists, & service providers)
Welcome! Feel free to browse or search for something specific:
Insights and tips to help you create thought leadership content that builds your authority and your client roster.
(for coaches, strategists, & service providers)
Welcome! Feel free to browse or search for something specific:
Popular Posts
Recent Posts
Posts about Pinterest Marketing
All the Posts!
How to Write a High-converting Blog Post Fast
As a service provider or a coach in the online space, you know having a kick-ass 🙂 blog is a real power-move. 💪🏼 With the right content, your blog will build trust, attract and convert clients, and position you as an expert in your field. (And it will do all of that...
How My Clients’ Biggest Question Inspired My Content System That Turns Ideas Into Clarity & Clients
If you’re an online coach or service provider, chances are you’ve struggled with this: “What should I put in my content, to actually get clients?” Maybe you’ve been throwing spaghetti at the wall, creating content that feels random and exhausting to keep up with. Or...
The Smart Way to Turn Emails into Evergreen Blog Posts that Convert
If you’ve been running a successful coaching or service-based business for awhile, you’ve probably written so many marketing emails — and many of them are pure gold. ✨✨✨ So naturally, you’ve been thinking about repurposing that goldmine of emails into blog posts, so...
4 “Blogging Rules” to Break, if you want to get clients with your blog
You're ready to ditch the hamster wheel strategies — and trade them in for an evergreen blog that works 24/7 for you to attract and convert clients. But... You feel overwhelmed by all the different considerations and “rules” that you hear online from the blogging...
How to deliver value in your content without “giving it all away for free”
As a wellness or self-improvement coach, you know the importance of sharing valuable marketing content to connect with your audience, establish your expertise, and get clients. But there's this nagging concern in the back of your mind, almost every time you write...
3 Ways to Keep ‘Expert Brain’ From Killing Your Conversions
Have you ever had someone suggest that you “simplify” or “dumb down” the language you’re using in your marketing? 🫣 Well, friends, I wish I could say that wasn’t necessary… But it probably is — if you want what you’re writing to bring you clients. (And I know you do....
Do people still read blogs? (What coaches + service providers need to know)
Do people still read blogs? In this era that *seems* to have been taken over by dancing to trending audios, visual content, and instant gratification… It's the question that haunts a lot of coaches, strategists and online service providers when they start a blog to...
Why Long-form Content Converts Faster than Short-form Content (for coaches & service providers)
Long-form content or short-form content? 🤷🏻♀️ Which one actually brings you clients faster? Well you can already tell, from the post title, where I land on this. 🙂 Here's what I see in our industry: Influencers and social media companies have made short-form...
How to Start a Life Coach Blog that Fills Your Client Roster
So, you want to start a life coach blog? And you want it to fill your client roster with dreamy clients who are ready to do the weeeerrrk and make real changes? Well, as Alexis Rose says on Schitt’s Creek…… “I love that for you!” Publishing a small-but-mighty,...
How to Grow An Audience (as an Online Coach or Service Provider)
Are you a coach or service provider? And you’re looking for the secret sauce for growing an audience full of ideal potential clients? If yes, you’ve probably come to understand this: To be in business, you need three things: (1) something to sell (<< this is...
Why You Don’t Need SEO to Get Clients With Your Blog
Are you here because you’ve been spinning out about Google SEO -- and unsure how to wrap your head around it? I know that, like many coaches and service providers I talk to, you want to start a blog to market your services and programs. And I know that experts online...
How to Avoid Content Burnout in Your Coaching Business
If you're a coach or service provider, and you sometimes feel a little burnt out by all the content you need to create to market your offers… I have a pretty urgent message for you. 🚨 It's a message that might be hard to hear, but I hope you'll hear me out. The sad...
Should you create content when you’re still getting clarity in your coaching business?
You may be wondering if you’re really ready to create marketing content to attract clients -- because you’re still figuring things out in your business. Maybe you’re still working on getting clear on things like… Your brand? Or your offers? Your ideal client? Or...
5 Ways to Make Content Repurposing Easier & More Profitable
Do you reeeeeeallly wish you could get good at repurposing your content -- so you don't have to reinvent the wheel over and over to get clients? If that’s your goal, I’m so proud and excited for you. 🙌🏽 It is a worthy one, for so many reasons! Repeating things in...
What is a Content Strategy anyway? (for Coaches & Service Providers)
If you’re new to online business, you may be noticing all the experts saying, “You have to have a ‘strategy’ for your content.” “If you don’t have a strategy, you’ll just be spinning your wheels.” 😕“If you don’t have a strategy, you’ll burn out.” 😖“If you don’t have...
Less Guesswork, More Conversions: 3 Reasons I Created the High-leverage Content System
In my 7+ years in online business, I’ve seen so many brilliant, accomplished coaches, service providers, and other experts struggling with their content marketing. Many were overwhelmed with aaaaallllll their ideas... and unsure where to start with turning their...
Why Your Content Isn’t Converting: How to Boost Coaching & Program Sales
It’s about to get really real in here. Get ready for some tough love. ❤️ 💪🏼 If you’re regularly publishing content, but it’s not leading to sales of your coaching offers or courses, I want you to know that I see you - and I get the frustration. You've been pouring...
Do you need a blog to be successful on Pinterest?
When it comes to using Pinterest to get more eyes and ears on their content, attract clients, and sell more of their offers... people in my audience often have a 🔥 BURNING 🔥 question: Will I need a blog for Pinterest marketing? 🧐 Not kidding… I probably get this...
From Skeptic to Believer: How ChatGPT Revolutionized My Content
On a Saturday morning in early 2023, I woke up earlier than my husband, and brewed a strong cup of coffee. Then I did something that honestly shocked me. 🤣 I used a weird little tool called ChatGPT to write a high-quality blog post for my site - in just 90 minutes. ...
How to Use Pinterest for Lead Generation (for Coaches & Service Providers)
So... You've been hearing that other coaches and service providers are using Pinterest to attract clients, right? 👉🏼 Maybe another health coach in your mastermind mentioned she uses Pinterest to grow her email list with ideal clients? 👉🏼 Or your favorite podcast...
Access the FREE Pinterest Quick Start Checklist!
for coaches, influencers, & online experts
Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.
Access the FREE Pinterest Quick Start Checklist!
for coaches, influencers, & online experts
Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.