In 2023, I want you to save time AND get better results with your Pinterest marketing!
Better, faster. 🙂
And one of the BEST ways to dial things in is to have a Master Pinterest Keyword List.
I often hear from entrepreneurs that they don’t like doing keyword research Every. Single. Time. they add a pin. It can feel pretty heavy.
And here’s the thing…
When things feel heavy, we avoid them. And that keeps us from getting started – and/or from being consistent.
So what should you do then?
Instead of doing keyword research every time you pin… I recommend that you “batch the decision-making” about keyword research up front.
Here’s how to do that:
What’s a Master Pinterest Keyword List?
Your goal with this process is to develop a “Master Keyword List & Plan” for Pinterest. This list might be about 5 to 7+ pages long – in a Google doc, for example.
Be sure your keywords are BOTH:
- aligned with what you are expert on – what you teach and create content about (This will pay off later*, I promise..). and;
- are words and phrases your ideal person is using to search
What’s the process for developing one?
Here’s the five-step process I guide students* and clients through:
*I teach this process in my course Pinterest with Purpose.
Step 1: Get clear on who you want to discover you on Pinterest.
Step 2: Brainstorm your potential keywords.
Step 3: Research and validate your keywords (using free tools right in Pinterest – no third party apps needed!)
Step 4: Organize your keywords, so they’re useable.
Step 5: Use them! (… in seven areas of your Pinterest profile)
Again, your goal here is to end up with a 5+ page document that serves as your “Master Keyword List & Plan.”
And here’s the beautiful part…
*Now, every time you sit down to pin your content, you can simply reference your master list (CTRL+F function works like a charm here!) and mine it for the keywords that are relevant to what you’re pinning at the moment.
Now things are easier. Lighter.
And they are also better – because when we consistently use the right keywords, we can CALL IN people who are searching on Pinterest for what we offer.
(Example: You’re an adult sleep coach. You sell a course about bedtime yoga for better sleep. Someone searches “better sleep” or “bedtime yoga.” 🧘🏻♀️ Pinterest knows your content is a match – because you used those [and similar] keywords. So Pinterest shows her your pin or your profile… That’s how Pinterest works as a search engine. Pretty simple, really!)
Here’s to better, faster, lighter – in 2023! 🥂🍾
Ready to learn more? If you’re an online coach or service provider, a great place to start is by learning my 5 Secrets for Using Pinterest to Get Clients.
I reveal them all in my FREE Masterclass, and you can access it below! 🎉
In this free and valuable session, I’m pulling back the curtain on how to use Pinterest the right way.
You’ll learn how to…
- Ditch the overwhelm that comes from aaaaaallll the Pinterest advice you’re hearing.
- Know what to focus on – and what not to waste your time on – so you can generate a steady stream of quality, targeted leads for your offers.
- Set yourself up for long-term, consistent sales – and even for success with those passive income offers you’re planning!
- Figure out what your ideal clients are really searching for – and get them to pay attention to you – on Pinterest.
Ready? Sign up here – for FREE! Add your name and a good email address, and I’ll send you access!