In 2023, I want you to save time AND get better results with your Pinterest marketing!
Better, faster. š
And one of the BEST ways to dial things in is to have a Master Pinterest Keyword List.
I often hear from entrepreneurs that they donāt like doing keyword research Every. Single. Time. they add a pin. It can feel pretty heavy.
And here’s the thing…
When things feel heavy, we avoid them. And that keeps us from getting started – and/or from being consistent.
So what should you do then?
Instead of doing keyword research every time you pin… I recommend that you ābatch the decision-makingā about keyword research up front.
Hereās how to do that:
What’s a Master Pinterest Keyword List?
Your goal with this process is to develop a āMaster Keyword List & Planā for Pinterest. This list might be about 5 to 7+ pages long ā in a Google doc, for example.
Be sure your keywords are BOTH:
- aligned with what you are expert on – what you teach and create content about (This will pay off later*, I promise..). and;
- are words and phrases your ideal person is using to search
What’s the process for developing one?
Hereās the five-step process I guide students* and clients through:
*I teach this process in my course Pinterest with Purpose.
Step 1: Get clear on who you want to discover you on Pinterest.
Step 2: Brainstorm your potential keywords.
Step 3: Research and validate your keywords (using free tools right in Pinterest ā no third party apps needed!)
Step 4: Organize your keywords, so theyāre useable.
Step 5: Use them! (⦠in seven areas of your Pinterest profile)
Again, your goal here is to end up with a 5+ page document that serves as your āMaster Keyword List & Plan.ā
And hereās the beautiful partā¦
*Now, every time you sit down to pin your content, you can simply reference your master list (CTRL+F function works like a charm here!) and mine it for the keywords that are relevant to what youāre pinning at the moment.
Now things are easier. Lighter.
And they are also better – because when we consistently use the right keywords, we can CALL IN people who are searching on Pinterest for what we offer.
(Example: You’re an adult sleep coach. You sell a course about bedtime yoga for better sleep. Someone searches “better sleep” or “bedtime yoga.” š§š»āāļø Pinterest knows your content is a match – because you used those [and similar] keywords. So Pinterest shows her your pin or your profile… That’s how Pinterest works as a search engine. Pretty simple, really!)
Here’s to better, faster, lighter – in 2023! š„š¾
Ready to learn more? If youāre an online coach or service provider, a great place to start is by learning my 5 Secrets for Using Pinterest to Get Clients.
I reveal them all in my FREE Masterclass, and you can access it below! š
In this free and valuable session, Iām pulling back the curtain on how to use Pinterest the right way.Ā
Youāll learn how toā¦Ā
- Ditch the overwhelm that comes from aaaaaallll the Pinterest advice youāre hearing.
- Know what to focus on ā and what not to waste your time on ā so you can generateĀ a steady stream of quality, targeted leadsĀ for your offers.
- SetĀ yourself up forĀ long-term, consistent salesĀ ā and even for success with thoseĀ passive income offersĀ youāre planning!Ā
- Figure outĀ what your ideal clients are really searchingĀ for ā and get them to pay attention to you ā on Pinterest.
Ready? Sign up here ā for FREE! Add your name and a good email address, and I’ll send you access!