You may be wondering if you’re really ready to create marketing content to attract clients — because you’re still figuring things out in your business. 

Maybe you’re still working on getting clear on things like… Your brand? Or your offers? Your ideal client? 

Or maybe your website isn’t perfect yet. 

If you’ve been waiting to get your ideas out there, staying hidden until you feel perfectly crystal clear… It’s time for some REAL TALK. 💯 

Here it is: 

I’d estimate that about 2% of coaches, service providers, and experts that I know would say they are totally clear on all that stuff. 🤣🤣🤣

I have lots of online biz friends and acquaintances who are already making money (Some are making a lot!)  – and yet they definitely do NOT feel 100 percent *crystal* clear. 

The truth is, we are always still getting deeper clarity on our businesses, our ideal clients, our brands, etc. I am. You are. Your coach is. Amy Porterfield is. (Oprah probably, too.) 

So, here’s the deal: Waiting for perfect clarity before you put your ideas out there as content… It’s not the move. 

Now, here’s how to know when you ARE ready…

You’re ready to start creating content when… 

1. You have an offer you’re excited about.

It doesn’t need to be perfect. I’m sure it will change and evolve. (I know my offers have!)

You don’t have to have had tons of clients.

But you need to know what offer you want your content to sell for you. And you need to love what that offer can do for people! 

2. You need to know what specific outcomes you help people get.

Again, this doesn’t have to be crystal clear or perfectly eloquent yet. But you need to be able to explain in a way that I can understand it. 

So… I want you to imagine being on a Zoom with me. Would you be able explain the specific outcome you help people get – in under three minutes? And would I ‘get it’ — even if your description is imperfect? 

If yes, you’re ready to start with content! And creating that content will help you dial in your ‘elevator speeches.’

3. You have a goal in mind for your content.

(For example, you want to grow your email list, sell more spots in your offers, etc.) Basically, you need to know what you want people to do after (or while) they consume your content. 

Opt-in to get a freebie from you? Book a call? Click to buy something? We need to give them something to do. This is also known as a “CTA” or “Call to action.” 

Note: Your CTAs can also change over time — but it’s better to choose content topics based on what your CTA will be, so it’s best to start with identifying the ‘next step’ you want people to take. 

More on that below…

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Your content will evolve with your business.

Now, lean in… This is super-important.. 

It will be okay if these things evolve over time. They literally always do. Really. I don’t know anyone in this space whose content hasn’t evolved over time.

You have to start somewhere — and it might as well be with a proven strategy for content that converts — not randomly! (More on that below.) 

And even when you’re still early on in getting that clarity, you will still make incredible strides when you publish thought leadership content. 

Because creating content actually makes things more clear. 

As you are brainstorming, outlining, researching, writing, or recording, you’re working things out. By finding the words to express what you know and believe, you’re working things out. 

And when you put content (and yourself!) out into the world, you get to see how people respond to your messages. And that also plays a really important part in getting increasingly more clear on your ICA, your offers, your brand, etc. 

In all these ways, Action breeds clarity. 

Okay… so then how do you get started in a way that will help you make better progress, faster… And grow your client roster faster?

High-leverage Content will help you start in a structured, intentional way.

So if you’re going to invest time and energy into content (and I bet you are!)… 

My signature course, High-leverage Content will help you *get started* in a structured, intentional way. (Or re-calibrate what you’re currently doing).

HLC is the comprehensive course and toolkit for coaches, service providers, and other online experts who want their content to convert their audience to clients (fast!). 

Inside, you’ll learn my proven method for creating strategic long-form content that results in more inquiries, clients, and revenue! 

This course is literally here to show you *exactly* what to say in your content, paragraph by paragraph (or bullet by bullet if you’re writing talking points for a video or episode). 

And, HLC can grow and evolve with you — because you get lifetime access to all the tools and curriculum.  

So if you know your offer, know the outcomes you help with, and you have a purpose for your content — you’re ready for High-leverage Content. 🎯🎯🎯

When you enroll, you get BOTH immediate access — and lifetime access to the course and system. 

High-leverage Content mockups