Content Strategy

What is a Content Strategy anyway? (for Coaches & Service Providers)

What is a Content Strategy anyway? (for Coaches & Service Providers)

If you’re new to online business, you may be noticing all the experts saying, “You have to have a ‘strategy’ for your content.”  “If you don’t have a strategy, you’ll just be spinning your wheels.” 😕“If you don’t have a strategy, you’ll burn out.” 😖“If you don’t have...

Changing the Content Game: 4 Reasons I Created High-leverage Content

Changing the Content Game: 4 Reasons I Created High-leverage Content

In my seven years in online business, I’ve seen so many really brilliant coaches (and other experts) spinning their wheels with content that doesn’t result in sales… 😩 It’s so frustrating to see them creating just to create -- but not seeing the bank account boosts...

Do you need a blog to be successful on Pinterest?

Do you need a blog to be successful on Pinterest?

When it comes to using Pinterest to get more eyes and ears on their content, attract clients, and sell more of their offers... people in my audience often have a 🔥 BURNING 🔥 question: Will I need a blog for Pinterest marketing? 🧐 Not kidding… I probably get this...

From Skeptic to Believer: How ChatGPT Revolutionized My Content

From Skeptic to Believer: How ChatGPT Revolutionized My Content

On a Saturday morning in early 2023, I woke up earlier than my husband, and brewed a strong cup of coffee. Then I did something that honestly shocked me. 🤣  I used a weird little tool called ChatGPT to write a high-quality blog post for my site - in just 90 minutes. ...

20 Ways to Use ChatGPT for Pinterest Marketing

20 Ways to Use ChatGPT for Pinterest Marketing

Wondering how to use ChatGPT to speed up your Pinterest tasks and workflow?  I’m pretty much obsessed with this tool - and with Pinterest… so you’re in the right place today.So in this post, I’ll be sharing…. (Click if you want to jump to a section!)  Is ChatGPT...

Pinterest Brand Partnerships: How To Land The Brand Deals

Pinterest Brand Partnerships: How To Land The Brand Deals

Wondering how to get paid partnerships on Pinterest? You're in the right place! Note from Jana O.: There's something important that no one is telling creators about Pinterest brand partnerships… And I'm so EXCITED to be breaking the story...  Brand partnerships are...

How to Get More Saves on Pinterest: 4 Road-tested Tips from 2022

How to Get More Saves on Pinterest: 4 Road-tested Tips from 2022

"How do I get more saves on Pinterest?" I’ve been hearing this question so frequently from Pinterest creators lately. I hear it in Clubhouse rooms, in Pinterest chat forums, and from current students of my courses… Why? Because we’ve been noticing something for a few...

I’m Not Doing Trending Sounds on Instagram Reels. Here’s Why.

I’m Not Doing Trending Sounds on Instagram Reels. Here’s Why.

I finally bit the bullet and started doing Instagram reels. I did them in June... and I'm continuing my experiment through the summer... Why? Three reasons: Reels really are the best way right now to get reach on IG, hands down. (Duh. I know. Everyone knows that. They...

Is Pinterest a good marketing platform for your business?

Is Pinterest a good marketing platform for your business?

Is Pinterest a good marketing platform for your business? As a coach, creator, or online expert, could you be using Pinterest to grow your audience and make more money in your business?  As a Pinterest marketing educator, I get asked this question All. The. Time. ...

Why is Pinterest More Low-Maintenance Than Social Media?

Why is Pinterest More Low-Maintenance Than Social Media?

I hear a lot of coaches and experts say, "Pinterest marketing? Oh, I couldn't POSSIBLY add another social media platform to my already-jammed 'to-do' list."  Are you buying into this myth, too? (That Pinterest is like a whole ‘nother social channel?)  Eeeek. You...

3 Tips for Scroll-Stopping Pinterest Pin Copy

3 Tips for Scroll-Stopping Pinterest Pin Copy

Julie, a woman who is your ideal client, just searched on Pinterest for “how to stick to a workout routine.” She’s been a bit frustrated with herself lately. She saved a bunch of workout videos on Youtube… But she hasn’t actually been pressing play on them and doing...

7 Creative Ways to Promote a Lead Magnet on Pinterest

7 Creative Ways to Promote a Lead Magnet on Pinterest

There are so many ways to monetize your Pinterest account and audience - but my favorite way is to promote a lead magnet on Pinterest. Why? Because growing your email list is so beneficial for your business - and because Pinterest can bring targeted prospects right to...

Is Pinterest Worth it for Business?

Is Pinterest Worth it for Business?

Is Pinterest worth it for business? Have you been wondering this? Well, you’ve landed in the right place - especially if you’re running a service-based business. In this post, I will be sharing with you my thoughts around this. Plus I’d like to give you some new ways...

January Marketing Ideas for Health & Wellness Coaches

January Marketing Ideas for Health & Wellness Coaches

Shhhhhh. Stop for a second and listen. Do you hear that? It’s the “New Year, New Me” crowd gathering in the wings! And pretty soon, they’ll be looking for your health-related content on Pinterest (and on other search engines like Google and Youtube)… because January...

How to Upload Tiktok Videos to Pinterest – the Right Way!

How to Upload Tiktok Videos to Pinterest – the Right Way!

Note from Jana:  Ready to learn how to Upload Tiktok Videos to Pinterest - the right way? Perfect... This guest blog is coming at you from my friend and colleague Tereza Toledo. I call her the “Pioneering Pinterest Expert.” I dubbed Tereza this because she teaches...

Access the FREE Pinterest Quick Start Checklist!

for coaches, service providers, & course creators

Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.

Access the FREE Pinterest Quick Start Checklist!

for coaches, service providers, & course creators

Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.