You're ready to ditch the hamster wheel strategies ā and trade them in for an evergreen blog that works 24/7 for you to attract and convert clients. But...Ā You feel overwhelmed by all the different considerations and ārulesā that you hear online from the blogging...
Content Strategy
How to deliver value in your content without “giving it all away for free”
As a wellness or self-improvement coach, you know the importance of sharing valuable marketing content to connect with your audience, establish your expertise, and get clients.Ā Ā But there's this nagging concern in the back of your mind, almost every time you write...
3 Ways to Keep āExpert Brainā From Killing Your Conversions
Have you ever had someone suggest that you āsimplifyā or ādumb downā the language youāre using in your marketing? š«£ Well, friends, I wish I could say that wasnāt necessaryā¦Ā But it probably is ā if you want what youāre writing to bring you clients. (And I know you do....
Do people still read blogs? (What coaches + service providers need to know)
Do people still read blogs?Ā Ā In this era that *seems* to have been taken over by dancing to trending audios, visual content, and instant gratificationā¦Ā It's the question that haunts a lot of coaches, strategists and online service providers when they start a blog to...
Why Long-form Content Converts Faster than Short-form Content (for coaches & service providers)
Long-form content or short-form content? š¤·š»āāļø Which one actually brings you clients faster?Ā Well you can already tell, from the post title, where I land on this. šĀ Here's what I see in our industry:Ā Influencers and social media companies have made short-form...
How to Start a Life Coach Blog that Fills Your Client Roster
So, you want to start a life coach blog? And you want it to fill your client roster with dreamy clients who are ready to do the weeeerrrk and make real changes?Ā Well, as Alexis Rose says on Schittās Creekā¦ā¦ āI love that for you!āĀ Publishing a small-but-mighty,...
Why You Donāt Need SEO to Get Clients With Your Blog
Are you here because youāve been spinning out about Google SEO -- and unsure how to wrap your head around it? I know that, like many coaches and service providers I talk to, you want to start a blog to market your services and programs. And I know that experts online...
How to Avoid Content Burnout in Your Coaching Business
If you're a coach or service provider, and you sometimes feel a little burnt out by all the content you need to create to market your offersā¦Ā I have a pretty urgent message for you. šØ It's a message that might be hard to hear, but I hope you'll hear me out. The sad...
Should you create content when youāre still getting clarity in your coaching business?
You may be wondering if youāre really ready to create marketing content to attract clients -- because youāre still figuring things out in your business.Ā Maybe youāre still working on getting clear on things likeā¦ Your brand? Or your offers? Your ideal client?Ā Or...
What is a Content Strategy anyway? (for Coaches & Service Providers)
If youāre new to online business, you may be noticing all the experts saying, āYou have to have a āstrategyā for your content.āĀ āIf you donāt have a strategy, youāll just be spinning your wheels.ā šāIf you donāt have a strategy, youāll burn out.ā šāIf you donāt have...
Less Guesswork, More Conversions: 3 Reasons I Created the High-leverage Content System
In my 7+ years in online business, Iāve seen so many brilliant, accomplished coaches, service providers, and other experts struggling with their content marketing.Ā Many were overwhelmed with aaaaallllll their ideas... and unsure where to start with turning their...
Why Your Content Isn’t Converting: How to Boost Coaching & Program Sales
Itās about to get really real in here. Get ready for some tough love. ā¤ļø šŖš¼ If youāre regularly publishing content, but itās not leading to sales of your coaching offers or courses, I want you to know that I see you - and I get the frustration.Ā You've been pouring...
Do you need a blog to be successful on Pinterest?
When it comes to using Pinterest to get more eyes and ears on their content, attract clients, and sell more of their offers... people in my audience often have a š„ BURNING š„ question: Will I need a blog for Pinterest marketing? š§ Not kiddingā¦ I probably get this...
From Skeptic to Believer: How ChatGPT Revolutionized My Content
On a Saturday morning in early 2023, I woke up earlier than my husband, and brewed a strong cup of coffee. Then I did something that honestly shocked me. š¤£Ā I used a weird little tool called ChatGPT to write a high-quality blog post for my site - in just 90 minutes.Ā ...
How to Use Pinterest for Lead Generation (for Coaches & Service Providers)
So... You've been hearing that other coaches and service providers are using Pinterest to attract clients, right?Ā šš¼ Maybe another health coach in your mastermind mentioned she uses Pinterest to grow her email list with ideal clients?Ā šš¼ Or your favorite podcast...
20 Ways to Use ChatGPT for Pinterest Marketing
Wondering how to use ChatGPT to speed up your Pinterest tasks and workflow?Ā Iām pretty much obsessed with this tool - and with Pinterestā¦ so youāre in the right place today.So in this post, Iāll be sharingā¦. (Click if you want to jump to a section!)Ā Is ChatGPT...
How to Use Pinterest for Youtube: Drive More Views & Grow Your Channel!
A little confused about how to use Pinterest for YouTube - in a way that actually works to grow your views and your channel?Ā If youāre an online coach, course creator, or other online expert looking to get more traffic to your YouTube videos and grow your audience,...
Pinterest Brand Partnerships: How To Land The Brand Deals
Wondering how to get paid partnerships on Pinterest? You're in the right place!Ā Note from Jana O.: There's something important that no one is telling creators about Pinterest brand partnershipsā¦ And I'm so EXCITED to be breaking the story...Ā Brand partnerships are...
How to Get More Saves on Pinterest: 4 Road-tested Tips from 2022
"How do I get more saves on Pinterest?" Iāve been hearing this question so frequently from Pinterest creators lately. I hear it in Clubhouse rooms, in Pinterest chat forums, and from current students of my coursesā¦ Why? Because weāve been noticing something for a few...
Iām Not Doing Trending Sounds on Instagram Reels. Hereās Why.
I finally bit the bullet and started doing Instagram reels. I did them in June... and I'm continuing my experiment through the summer...Ā Why? Three reasons: Reels really are the best way right now to get reach on IG, hands down. (Duh. I know. Everyone knows that. They...
Access the FREE Pinterest Quick Start Checklist!
Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.
Access the FREE Pinterest Quick Start Checklist!
Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.