Content Strategy

Why is Pinterest More Low-Maintenance Than Social Media?

Why is Pinterest More Low-Maintenance Than Social Media?

I hear a lot of coaches and experts say, "Pinterest marketing? Oh, I couldn't POSSIBLY add another social media platform to my already-jammed 'to-do' list."  Are you buying into this myth, too? (That Pinterest is like a whole ‘nother social channel?)  Eeeek. You...

3 Tips for Scroll-Stopping Pinterest Pin Copy

3 Tips for Scroll-Stopping Pinterest Pin Copy

Julie, a woman who is your ideal client, just searched on Pinterest for “how to stick to a workout routine.” She’s been a bit frustrated with herself lately. She saved a bunch of workout videos on Youtube… But she hasn’t actually been pressing play on them and doing...

7 Creative Ways to Promote a Lead Magnet on Pinterest

7 Creative Ways to Promote a Lead Magnet on Pinterest

There are so many ways to monetize your Pinterest account and audience - but my favorite way is to promote a lead magnet on Pinterest. Why? Because growing your email list is so beneficial for your business - and because Pinterest can bring targeted prospects right to...

Is Pinterest Worth it for Business?

Is Pinterest Worth it for Business?

Is Pinterest worth it for business? Have you been wondering this? Well, you’ve landed in the right place - especially if you’re running a service-based business. In this post, I will be sharing with you my thoughts around this. Plus I’d like to give you some new ways...

January Marketing Ideas for Health & Wellness Coaches

January Marketing Ideas for Health & Wellness Coaches

Shhhhhh. Stop for a second and listen. Do you hear that? It’s the “New Year, New Me” crowd gathering in the wings! And pretty soon, they’ll be looking for your health-related content on Pinterest (and on other search engines like Google and Youtube)… because January...

How to Upload Tiktok Videos to Pinterest – the Right Way!

How to Upload Tiktok Videos to Pinterest – the Right Way!

Note from Jana:  Ready to learn how to Upload Tiktok Videos to Pinterest - the right way? Perfect... This guest blog is coming at you from my friend and colleague Tereza Toledo. I call her the “Pioneering Pinterest Expert.” I dubbed Tereza this because she teaches...

Pinterest Pin Title Ideas that Stop the Scroll & Get the Clicks!

Pinterest Pin Title Ideas that Stop the Scroll & Get the Clicks!

Good Pinterest pin title ideas are critical! Imagine that you’re scrolling through your Facebook timeline. You see a few cute photos of your friend’s new baby… A funny meme or two… A post in a group asking for help designing their logo... And then BAM! Right...

How to Use Trending Keywords on Pinterest: The Ultimate Guide

How to Use Trending Keywords on Pinterest: The Ultimate Guide

Ever wonder how to use trending keywords on Pinterest? Yes? Then I’m so glad you landed on this post. I’ve got a quick story and some hot tips for you - about just that…  It was a beautiful July morning. ☀️☀️☀️ The sun streamed into my kitchen while I enjoyed my...

Should I Use Pinterest for My Podcast?

Should I Use Pinterest for My Podcast?

As a coach or online expert with a podcast, maybe you’ve been toying with the idea…”Should I use Pinterest for my podcast?” If this question’s been nudging you, it’s likely because you know your words have the power to convert your listeners to clients and buyers......

75+ Pinterest CTA Options That Aren’t a Total SnoozeFest

75+ Pinterest CTA Options That Aren’t a Total SnoozeFest

We need some better CTA options for Pinterest! (CTA = Call to action.)  Really... I've been seeing some INCREDIBLY BORING calls to action on Pinterest pins lately. (Sorry not sorry!) I mean… “Click here.” ? We can do better.  So since you’re here, let’s brainstorm...

Is Pinterest Social Media? (+ Why It Matters to Your Marketing)

Is Pinterest Social Media? (+ Why It Matters to Your Marketing)

Is Pinterest social media? … Nope. It’s not. It’s a search engine.  End of blog. Enjoy your day!  🤣 Haha... just kidding. But, in all seriousness… Maybe you’ve landed on this post today and you’re surprised to hear that Pinterest is not a social media platform. Or...

How Do I Market My Coaching Business -With More Ease?

How Do I Market My Coaching Business -With More Ease?

When you ask, “How do I market my coaching business?”  there are, like, at least 1,367 answers. 😫 Indeed, there are dozens of things that conventional wisdom tells us we “have” to do. The hustle is real, right? Share your life on IG stories every day. DM 20+ people....

How To Repurpose Your Instagram Content on Pinterest

How To Repurpose Your Instagram Content on Pinterest

Here’s the deal. If you had asked me two years ago about pinning your Instagram posts on Pinterest, I would have wrinkled my nose up at the thought. (In a cute way. I think.)  But times change!  And as Pinterest marketers, we want to watch how users are using the...

What Really Gets People to Save, Click, or Buy – on Pinterest?

What Really Gets People to Save, Click, or Buy – on Pinterest?

Hootsuite recently reported that a whopping 98% of Pinterest pinners report to have tried something that they found on Pinterest.* 😲 *(Source: 23 Pinterest Statistics That Matter to Marketers in 2021; Hootsuite.com) And, just last month Pinterest’s Audience post...

Access the FREE Pinterest Quick Start Checklist!

for coaches, service providers, & course creators

Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.

Access the FREE Pinterest Quick Start Checklist!

for coaches, service providers, & course creators

Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.