Content Strategy

Should I Use Pinterest for My Podcast?

Should I Use Pinterest for My Podcast?

As a coach or online expert with a podcast, maybe you’ve been toying with the idea…”Should I use Pinterest for my podcast?” If this question’s been nudging you, it’s likely because you know your words have the power to convert your listeners to clients and buyers......

75+ Pinterest CTA Options That Aren’t a Total SnoozeFest

75+ Pinterest CTA Options That Aren’t a Total SnoozeFest

We need some better CTA options for Pinterest! (CTA = Call to action.)  Really... I've been seeing some INCREDIBLY BORING calls to action on Pinterest pins lately. (Sorry not sorry!) I mean… “Click here.” ? We can do better.  So since you’re here, let’s brainstorm...

Which Pinterest Idea Pins Are Bringing You Profile Visits & Followers?

Which Pinterest Idea Pins Are Bringing You Profile Visits & Followers?

Did you notice? Pinterest has "re-branded" story pins as "idea pins." ⁣⁠ I really like the new name. I think it's a much better way to refer to them - and provides some important differentiation from IG stories. Most notably:⁣⁠ 💡 Idea pins (formerly known as Story...

Is Pinterest Social Media? (+ Why It Matters to Your Marketing)

Is Pinterest Social Media? (+ Why It Matters to Your Marketing)

Is Pinterest social media? … Nope. It’s not. It’s a search engine.  End of blog. Enjoy your day!  🤣 Haha... just kidding. But, in all seriousness… Maybe you’ve landed on this post today and you’re surprised to hear that Pinterest is not a social media platform. Or...

How Do I Market My Coaching Business -With More Ease?

How Do I Market My Coaching Business -With More Ease?

When you ask, “How do I market my coaching business?”  there are, like, at least 1,367 answers. 😫 Indeed, there are dozens of things that conventional wisdom tells us we “have” to do. The hustle is real, right? Share your life on IG stories every day. DM 20+ people....

How To Repurpose Your Instagram Content on Pinterest

How To Repurpose Your Instagram Content on Pinterest

Here’s the deal. If you had asked me two years ago about pinning your Instagram posts on Pinterest, I would have wrinkled my nose up at the thought. (In a cute way. I think.)  But times change!  And as Pinterest marketers, we want to watch how users are using the...

What Really Gets People to Save, Click, or Buy – on Pinterest?

What Really Gets People to Save, Click, or Buy – on Pinterest?

Hootsuite recently reported that a whopping 98% of Pinterest pinners report to have tried something that they found on Pinterest.* 😲 *(Source: 23 Pinterest Statistics That Matter to Marketers in 2021; Hootsuite.com) And, just last month Pinterest’s Audience post...

Pinterest Business Account vs. Personal – Jana O. Media

Pinterest Business Account vs. Personal – Jana O. Media

    Want to learn the differences between a Pinterest business account vs. personal account? You know you want to get Pinterest working to generate leads and clients for your coaching or service-based business... or to sell your course or digital products....

How do I find my Pinterest stats for a pin? And what do they mean?

How do I find my Pinterest stats for a pin? And what do they mean?

Note: This post below reviews stats for Pinterest Standard Pins. The post linked here has the 411 about stats on Idea Pins, in case that's what you're looking for! 🙂   ============ When you hear about Pinterest pin stats, do your eyes start to roll back in your head?...

Pinterest Boards: How many should you have? And what boards to create?

Pinterest Boards: How many should you have? And what boards to create?

Pinterest boards! As Pinterest users, we think of them as a place to organize all the ideas and inspiration we love to save.  As marketers, we think of them a little differently…  We think of them as: ✔️  the “content buckets” we save and create pins in… ✔️  an...

Pinterest Pins that Convert – 4 Real Examples from Online Coaches

Pinterest Pins that Convert – 4 Real Examples from Online Coaches

Just a quick post this week! I thought I'd share some "Pin-spiration!" (<---- See what I did there? 😉 You're likely quite used to me teaching and sharing about how to create Pinterest pins that... stop the scroll; and get the micro-conversion (meaning... get the...

Access the FREE Pinterest Quick Start Checklist!

for coaches, service providers, & course creators

Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.

Access the FREE Pinterest Quick Start Checklist!

for coaches, service providers, & course creators

Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.