Insights and tips to help you create thought leadership content that builds your authority and your client roster.

(for coaches, strategists, & service providers)

Welcome! Feel free to browse or search for something specific:

Insights and tips to help you create thought leadership content that builds your authority and your client roster.

(for coaches, strategists, & service providers)

Welcome! Feel free to browse or search for something specific:

All the Posts!

Pinterest 3.0: What is it? & How to Thrive in 2023

Pinterest 3.0: What is it? & How to Thrive in 2023

Pinterest 3.0 is here. I shot out of bed on Friday morning, December 2, and realized this. Epiphany-style.  (It was actually sort of funny, in retrospect! Like something out of a movie. I woke up and just *KNEW.*) And so I started spreading the word. ✔️  Pinterest 1.0...

How to Write a Pinterest Bio that Attracts Followers (2023)

How to Write a Pinterest Bio that Attracts Followers (2023)

Your Pinterest bio is important!  I know you landed here because you want to grow your followers and attract perfect-fit clients on Pinterest, right?  If yes, you'll want to craft a Pinterest bio that is clear, compelling, and optimized for search.  So in this post,...

Why are my Pinterest monthly views decreasing? (& What to do)

Why are my Pinterest monthly views decreasing? (& What to do)

Why are my Pinterest monthly views decreasing? What happened? Have you ever seen your Pinterest views go 📉down and thought this? (Or yelled it out loud?)  Maybe it went down like this…  Pinterest *had* been going okay for you. Maybe you hadn’t truly found your rhythm...

Pinterest Brand Partnerships: How To Land The Brand Deals

Pinterest Brand Partnerships: How To Land The Brand Deals

Wondering how to get paid partnerships on Pinterest? You're in the right place! Note from Jana O.: There's something important that no one is telling creators about Pinterest brand partnerships… And I'm so EXCITED to be breaking the story...  Brand partnerships are...

How to Get More Saves on Pinterest: 4 Road-tested Tips from 2022

How to Get More Saves on Pinterest: 4 Road-tested Tips from 2022

"How do I get more saves on Pinterest?" I’ve been hearing this question so frequently from Pinterest creators lately. I hear it in Clubhouse rooms, in Pinterest chat forums, and from current students of my courses… Why? Because we’ve been noticing something for a few...

I’m Not Doing Trending Sounds on Instagram Reels. Here’s Why.

I’m Not Doing Trending Sounds on Instagram Reels. Here’s Why.

I finally bit the bullet and started doing Instagram reels. I did them in June... and I'm continuing my experiment through the summer... Why? Three reasons: Reels really are the best way right now to get reach on IG, hands down. (Duh. I know. Everyone knows that. They...

Is Pinterest a good marketing platform for your business?

Is Pinterest a good marketing platform for your business?

Is Pinterest a good marketing platform for your business? As a coach, creator, or online expert, could you be using Pinterest to grow your audience and make more money in your business?  As a Pinterest marketing educator, I get asked this question All. The. Time. ...

Why is Pinterest More Low-Maintenance Than Social Media?

Why is Pinterest More Low-Maintenance Than Social Media?

I hear a lot of coaches and experts say, "Pinterest marketing? Oh, I couldn't POSSIBLY add another social media platform to my already-jammed 'to-do' list."  Are you buying into this myth, too? (That Pinterest is like a whole ‘nother social channel?)  Eeeek. You...

3 Tips for Scroll-Stopping Pinterest Pin Copy

3 Tips for Scroll-Stopping Pinterest Pin Copy

Julie, a woman who is your ideal client, just searched on Pinterest for “how to stick to a workout routine.” She’s been a bit frustrated with herself lately. She saved a bunch of workout videos on Youtube… But she hasn’t actually been pressing play on them and doing...

7 Creative Ways to Promote a Lead Magnet on Pinterest

7 Creative Ways to Promote a Lead Magnet on Pinterest

There are so many ways to monetize your Pinterest account and audience - but my favorite way is to promote a lead magnet on Pinterest. Why? Because growing your email list is so beneficial for your business - and because Pinterest can bring targeted prospects right to...

Is Pinterest Worth it for Business?

Is Pinterest Worth it for Business?

Is Pinterest worth it for business? Have you been wondering this? Well, you’ve landed in the right place - especially if you’re running a service-based business. In this post, I will be sharing with you my thoughts around this. Plus I’d like to give you some new ways...

January Marketing Ideas for Health & Wellness Coaches

January Marketing Ideas for Health & Wellness Coaches

Shhhhhh. Stop for a second and listen. Do you hear that? It’s the “New Year, New Me” crowd gathering in the wings! And pretty soon, they’ll be looking for your health-related content on Pinterest (and on other search engines like Google and Youtube)… because January...

Keywords for Health and Wellness Coaches Marketing on Pinterest

Keywords for Health and Wellness Coaches Marketing on Pinterest

Finding the right keywords for health and wellness coaches? That's my jam. I'm a Pinterest marketing strategist... and I've taught and consulted for hundreds of health coaches (and other entrepreneurs in the wellness, fitness, self care space). And since Pinterest is...

Should I Use Sections in Pinterest – as a Marketer?

Should I Use Sections in Pinterest – as a Marketer?

Wondering if you should use sections in Pinterest boards? Well I have a *definite* opinion on this, so read on and I'll spill... 😉  As I'm writing this blog, Halloween is coming. And that's so appropriate, because I recently saw something HORRIFYING! 🙀 I started a...

How to Upload Tiktok Videos to Pinterest – the Right Way!

How to Upload Tiktok Videos to Pinterest – the Right Way!

Note from Jana:  Ready to learn how to Upload Tiktok Videos to Pinterest - the right way? Perfect... This guest blog is coming at you from my friend and colleague Tereza Toledo. I call her the “Pioneering Pinterest Expert.” I dubbed Tereza this because she teaches...

Pinterest Pin Title Ideas that Stop the Scroll & Get the Clicks!

Pinterest Pin Title Ideas that Stop the Scroll & Get the Clicks!

Good Pinterest pin title ideas are critical! Imagine that you’re scrolling through your Facebook timeline. You see a few cute photos of your friend’s new baby… A funny meme or two… A post in a group asking for help designing their logo... And then BAM! Right...

Access the FREE Pinterest Quick Start Checklist!

for coaches, influencers, & online experts

Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.

Access the FREE Pinterest Quick Start Checklist!

for coaches, influencers, & online experts

Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.