Your Master Pinterest Keyword List: Explode Your Pinterest Reach & Revenue!

In 2024, I want you to save time AND get better results with your Pinterest marketing!

Better, faster. 🙂

And as a Pinterest marketing strategist for 7+ years, my # 1 piece of advice is:

Start by listing some keyword phrases (long-tail keywords) that you want to be FOUND for on Pinterest.

This can be the beginning of your Master Pinterest Keyword List.

This is a good strategy for making sure you’re using the platform as a search engine (because it is!)

And it’s also great for ensuring that you’ll be consistent on Pinterest. Here’s why: 

I often hear from entrepreneurs that they don’t like doing keyword research Every. Single. Time. they add a pin. It can feel pretty heavy.

And when things feel heavy, we avoid them. And that keeps us from getting started – and/or from being consistent.

So what should you do then?

Instead of doing keyword research every time you pin… I recommend that you “batch the decision-making” about keyword research up front.

Here’s how to do that:

What’s a Master Pinterest Keyword List?

Your goal with this process is to develop a “Master Keyword List & Plan” for Pinterest. This list might be about 5 to 7+ pages long – in a Google doc, for example.

Be sure your keywords are BOTH:

1. aligned with what you are expert on – what you teach and create content about (This will pay off later*, I promise..). and;
2. are words and phrases your ideal person is using to search

What’s the process for developing one?

Here’s the five-step process I guide students* and clients through:
*I teach this process in my course Pinterest with Purpose.

Step 1: Get clear on who you want to discover you on Pinterest.
Step 2: Brainstorm your potential keywords.
Step 3: Research and validate your keywords (using the search bar right in Pinterest – no third party apps needed!)
Step 4: Organize your keywords, so they’re useable.
Step 5: Use them!  Add them to seven areas of your Pinterest profile and pins:

Your profile name, your profile bio, your board titles, your board descriptions, your pin titles, your pin descriptions, and your pin text overlay. 

Again, your goal here is to end up with a 5+ page document that serves as your “Master Keyword List & Plan.”

And here’s the beautiful part…

*Now, every time you sit down to pin your content, you can simply reference your master list (CTRL+F function works like a charm here!) and mine it for the keywords that are relevant to what you’re pinning at the moment.

Now things are easier. Lighter.

And they are also better – because when we consistently use the right keywords, we can CALL IN people who are searching on Pinterest for what we offer.

(Example: You’re an adult sleep coach. You sell a course about bedtime yoga for better sleep. Someone searches “better sleep” or “bedtime yoga.” 🧘🏻‍♀️ Pinterest knows your content is a match – because you used those [and similar] keywords. So Pinterest shows her your pin or your profile… That’s how Pinterest works as a search engine. Pretty simple, really!)

Here’s to better, faster, lighter – in 2024! 🥂🍾

Ready to use Pinterest to get clients for your business?

Are you an online coach or service provider? And you want to learn how to set up a Pinterest account that will grow your audience and attract clients — on autopilot? 

If so, then my course Pinterest with a Purpose was created for you!

It’s a self-study e-course that walks you through *every step* of setting up your strategy and your account. It reveals the methods I perfected over YEARS doing strategic Pinterest set-ups for clients!

>>> Learn more & enroll here!