In 2024, I want you to save time AND get better results with your Pinterest marketing!
Better, faster. 🙂
And as a Pinterest marketing strategist for 7+ years, my # 1 piece of advice is:
Start by listing some keyword phrases (long-tail keywords) that you want to be FOUND for on Pinterest.
This can be the beginning of your Master Pinterest Keyword List.
This is a good strategy for making sure you’re using the platform as a search engine (because it is!)
And it’s also great for ensuring that you’ll be consistent on Pinterest. Here’s why:
I often hear from entrepreneurs that they don’t like doing keyword research Every. Single. Time. they add a pin. It can feel pretty heavy.
And when things feel heavy, we avoid them. And that keeps us from getting started – and/or from being consistent.
So what should you do then?
Instead of doing keyword research every time you pin… I recommend that you “batch the decision-making” about keyword research up front.
Here’s how to do that:
What’s a Master Pinterest Keyword List?
Your goal with this process is to develop a “Master Keyword List & Plan” for Pinterest. This list might be about 5 to 7+ pages long – in a Google doc, for example.
Be sure your keywords are BOTH:
- aligned with what you are expert on – what you teach and create content about (This will pay off later*, I promise..). and;
- are words and phrases your ideal person is using to search
What’s the process for developing one?
Here’s the five-step process I guide students* and clients through:
*I teach this process in my course Pinterest with Purpose.
Step 1: Get clear on who you want to discover you on Pinterest.
Step 2: Brainstorm your potential keywords.
Step 3: Research and validate your keywords (using the search bar right in Pinterest – no third party apps needed!)
Step 4: Organize your keywords, so they’re useable.
Step 5: Use them! Add them to seven areas of your Pinterest profile and pins:
Your profile name, your profile bio, your board titles, your board descriptions, your pin titles, your pin descriptions, and your pin text overlay.
Again, your goal here is to end up with a 5+ page document that serves as your “Master Keyword List & Plan.”
And here’s the beautiful part…
*Now, every time you sit down to pin your content, you can simply reference your master list (CTRL+F function works like a charm here!) and mine it for the keywords that are relevant to what you’re pinning at the moment.
Now things are easier. Lighter.
And they are also better – because when we consistently use the right keywords, we can CALL IN people who are searching on Pinterest for what we offer.
(Example: You’re an adult sleep coach. You sell a course about bedtime yoga for better sleep. Someone searches “better sleep” or “bedtime yoga.” 🧘🏻♀️ Pinterest knows your content is a match – because you used those [and similar] keywords. So Pinterest shows her your pin or your profile… That’s how Pinterest works as a search engine. Pretty simple, really!)
Here’s to better, faster, lighter – in 2024! 🥂🍾
Watch my FREE Pinterest training:
Ready to learn more? If you’re an online coach or service provider, a great place to start is by learning my 5 Secrets for Using Pinterest to Get Clients.
I reveal them all in my FREE Masterclass, and you can access it below! 🎉 In this super-actionable session, I’m pulling back the curtain on how to use Pinterest the right way.
You’ll learn how to…
- Ditch the overwhelm that comes from aaaaaallll the Pinterest advice you’re hearing.
- Know what to focus on – and what not to waste your time on – so you can generate a steady stream of quality, targeted leads for your offers.
- Set yourself up for long-term, consistent sales – and even for success with those passive income offers you’re planning!
- Figure out what your ideal clients are really searching for – and get them to pay attention to you – on Pinterest.
Ready? Sign up here. Add your name and a good email address, and I’ll send you free access!
