Quick Preface: I first wrote this blog post a couple of years back. It showcases an IG Story that I repurposed as a Pinterest Idea Pin – and it just keeps giving me PASSIVE results – month after month, year after year! The most updated stats appear toward the end of the blog, but review the whole thing if you want the full ‘story.’ 😉
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Want to hear something kind of amazing?
In early May, I repurposed an Instagram story on Pinterest.
On Instagram, it was seen by 58 people. (It was multi-panels, and the first one got the highest number of “seen by” – at 58.)
I downloaded each IG story panel as a video (to my phone), and then I uploaded them to Pinterest as an Idea pin.
I added some text overlay (and a few stickers, if I recall!).
And (this is KEY! —>) of course, I…
- added a quick, keyword-optimized pin title
- chose some tags real quick, and
- pasted and tweaked a keyword-optimized version of a caption I’d written in the past (with helpful related tips) – into the “notes” section.
And, that Pinterest pin has gotten about 19,000 impressions so far!
So, to reiterate:
😐 My IG Story was seen by 58 people before it disappeared after 24 hours.
🤩 My Pinterest pin has 19,000 impressions so far, and it gets more every day.
Check it out:
Now… I want to be super duper clear here… On Pinterest, Impressions just means the number of times my pin was on someone’s screen.*
(*which basically is the same thing with those Instagram story “seen by’s”… I don’t know about you, but I swipe through my stories without really noticing some of them… to get to the ones I actually want to watch.)
But my pin has also gotten 398 pin clicks so far, too. So… even just *that metric alone* is trumping the IG number.
And, my pin is still going strong… 🐰🥁 … so people will be able to find it in their searches and smartfeeds for months – maybe even years! (Dare I tempt the Pinterest gods! 🤣)
And… the people who saw it and clicked were probably better-qualified potential clients. Because they were likely *already searching* for what it was about… as they likely found it in search or their smart feeds – and many were NOT already my followers.
Last thing.. Don’t get me wrong… I like IG a lot. But when it comes to *easier* marketing and visibility strategies that allow me to SAIL more and ROW less… I choose Pinterest every day – and twice on Sunday.
Cool, right?
Update 1: December 2021
It’s been about seven months since I published the Idea pin that I analyzed in this post – so I wanted to duck in and update readers with some new stats.
(Remember, the pin at hand started as an Instagram story, and I repurposed it to Pinterest.)
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- As of December 4, this Idea pin has now been seen (impressions) almost 23,000 times.
- It has received 490 pin clicks, generated 70 visits to my profile, and 20 new followers.
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Again… not bad for a pin that I created ONCE – and still brings me visibility and clicks – with NO ADDITIONAL EFFORT ON MY PART.
Just for fun, I also looked at how this pin has performed in the last 30 days alone.
(The reason I was curious about the last 30 days? It comes back this again: I am so pleased that this pin keeps on performing – with literally no action from me. I’m off doing other things – working with clients, creating new content, napping, taking days off… and – unlike the original IG post that disappeared after 24 hours and 59 views – this pin is “the gift that keeps on giving.”)
So, in the last 30 days alone, this pin…
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- has 848 impressions
- got 29 pin clicks
- prompted 3 profile visits
- generated a new follower
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The first image below shows the lifetime stats (so far) for this energizer bunny of a Pinterest pin.
The second image shows the stats from the last 30 days only.
Main takeaway: With a little work up-front, you can repurpose your Instagram content to Pinterest – for more lasting reach. Don’t sleep on this strategy! It’s a marketing strategy that is so much more easeful and sustainable than social media.
Update 2: January 2023
More than a year later, I checked in with this pin and IT’S STILL GROWING!!!
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- As of January 27, this Idea pin has now been seen (impressions) more than 26,000 times.
- It has received 565 pin clicks, generated 78 visits to my profile, and 23 new followers.
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Its performance has plateaued a bit – but remember: I pinned this ONCE (repurposed an IG story I had already made) and it keeps getting views and clicks, etc – for months and years.
This is how Pinterest gives you passive visibility.
Main takeaway: With a little work up-front, you can repurpose your Instagram content to Pinterest – for more lasting reach. Don’t sleep on this strategy! It’s a marketing strategy that is so much more easeful and sustainable than social media.
If you want to save this for reference, pin the image below to your “Pinterest Marketing” or “Instagram” board on Pinterest! (Super-meta, I know… 😉
