You know you want a blog, and you want it to attract and convert clients. But you feel overwhelmed by all the different considerations and “rules” that you hear online from the blogging community... SEO... Plug-ins... Weekly posts... Backlinking... Ugh. 😵💫 But here's...
As a wellness or self-improvement coach, you know the importance of sharing valuable marketing content to connect with your audience, establish your expertise, and get clients. But there's this nagging concern in the back of your mind, almost every time you write...
Have you ever had someone suggest that you “simplify” or “dumb down” the language you’re using in your marketing? 🫣 Well, friends, I wish I could say that wasn’t necessary… But it probably is — if you want what you’re writing to bring you clients. (And I know you do....
Do people still read blogs? In this era that *seems* to have been taken over by dancing to trending audios, visual content, and instant gratification… It's the question that haunts a lot of coaches, strategists and online service providers when they start a blog to...
Long-form content or short-form content? 🤷🏻♀️ Which one actually brings you clients faster? Well you can already tell, from the post title, where I land on this. 🙂 Here's what I see in our industry: Influencers and social media companies have made short-form...
So, you want to start a life coach blog? And you want it to fill your client roster with dreamy clients who are ready to do the weeeerrrk and make real changes? Well, as Alexis Rose says on Schitt’s Creek…… “I love that for you!” Publishing a small-but-mighty,...
Are you a coach or service provider? And you’re looking for the secret sauce for growing an audience full of ideal potential clients? If yes, you’ve probably come to understand this: To be in business, you need three things: (1) something to sell (<< this is...
Are you here because you’ve been spinning out about Google SEO -- and unsure how to wrap your head around it? I know that, like many coaches and service providers I talk to, you want to start a blog to market your services and programs. And I know that experts online...
If you're a coach or service provider, and you sometimes feel a little burnt out by all the content you need to create to market your offers… I have a pretty urgent message for you. 🚨 It's a message that might be hard to hear, but I hope you'll hear me out. The sad...
You may be wondering if you’re really ready to create marketing content to attract clients -- because you’re still figuring things out in your business. Maybe you’re still working on getting clear on things like… Your brand? Or your offers? Your ideal client? Or...
If you’re new to online business, you may be noticing all the experts saying, “You have to have a ‘strategy’ for your content.” “If you don’t have a strategy, you’ll just be spinning your wheels.” 😕“If you don’t have a strategy, you’ll burn out.” 😖“If you don’t have...
It’s about to get really real in here. Get ready for some tough love. ❤️ 💪🏼 If you’re regularly publishing content, but it’s not leading to sales of your coaching offers or courses, I want you to know that I see you - and I get the frustration. You've been pouring...
So... You've been hearing that other coaches and service providers are using Pinterest to attract clients, right? 👉🏼 Maybe another health coach in your mastermind mentioned she uses Pinterest to grow her email list with ideal clients? 👉🏼 Or your favorite podcast...
Coaches who are considering booking my Profitable Pinterest Boards Intensive usually want to know this: After we set Pinterest up together during our session, what will I need to do? In the weeks right after the session, you get a lot of support from me: A follow-up...
How do I market myself as a personal stylist or style coach? It’s a question that most coaches - in most niches - ask themselves… especially when they’re new to running a consultancy and marketing. One free tool that style coaches use to generate coaching client...
Your Pinterest bio is important! I know you landed here because you want to grow your followers and attract perfect-fit clients on Pinterest, right? If yes, you'll want to craft a Pinterest bio that is clear, compelling, and optimized for search. So in this post,...
I finally bit the bullet and started doing Instagram reels. I did them in June... and I'm continuing my experiment through the summer... Why? Three reasons: Reels really are the best way right now to get reach on IG, hands down. (Duh. I know. Everyone knows that. They...
Is Pinterest a good marketing platform for your business? As a coach, creator, or online expert, could you be using Pinterest to grow your audience and make more money in your business? As a Pinterest marketing educator, I get asked this question All. The. Time. ...
The best marketing tips I’ve picked up as an entrepreneur? I'd say they are the these... the crucial lessons that helped me to both: (1) become a better marketer in general; and (2) master marketing on my platform of choice - Pinterest. So, in this post I’m sharing...
I hear a lot of coaches and experts say, "Pinterest marketing? Oh, I couldn't POSSIBLY add another social media platform to my already-jammed 'to-do' list." Are you buying into this myth, too? (That Pinterest is like a whole ‘nother social channel?) Eeeek. You...
Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.
Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.