Just a quick post this week!
I thought I’d share some “Pin-spiration!” (<—- See what I did there? 😉
You’re likely quite used to me teaching and sharing about how to create Pinterest pins that…
- stop the scroll; and
- get the micro-conversion (meaning… get the pinner to take that very next step with you…)
Today, I just wanted to show you a few REAL PINS that are getting REAL RESULTS.
You can click on any of these, and you’ll land on the actual pin (like, on Pinterest :). And then you can study it, pin it to a board of yours, click through it… or just say “Cool” and go on your merry way! 😉
4 Examples of Pinterest Pins that Convert:
Pin 1 below leads to Sarah Masci’s mood board lead magnet, and earned her 1,408 visits to her free offer – over the last 90 days!
Leah Borski shared Pin 2, which points to a blog post about energy-boosting foods. She’s seen 96 clicks from this design over 90 days.
Melissa Ramos pinned Pin 3 – also pointing to a blog post (& her free guide). It’s brought her 198 clicks over 90 days.
And… here’s an older pin of mine (Pin 4). (Sometimes your oldest pins will perform really well!) In the last 90 days, I had 94 visits to this post from this pin.
Some of the things these pins have in common? They’re:
- easy to read
- subtly branded
- featuring clear CTAs (implied or overt)
- showing the results and benefits that the content is offering to the pinner
- using listicles / numbers (3 of 4)
- offering free value…
Oh, and… (this is important)… none of these coaches / course creators are spending more than 1 to 2 hours per week on their Pinterest marketing… (whether than be their own time, or their team’s time). Remember, we do easy and minimum viable around here.
Once set up optimally, Pinterest can be a powerful driver of traffic to your lead magnets and content. And, compared to social media platforms, Pinterest is so low-maintenance!
Here are a few reasons I believe it is THE BEST PLATFORM for coaches and course creators who value automation.
1. When you create pins, they don’t just disappear in a fast-moving newsfeed.
On Facebook, you are lucky if a post will be seen by people for more than a day or two. On Twitter, a tweet’s lifespan is mere minutes. Great evergreen pins continue to generate traffic for months – and even years – to come. As a result, your your Pinterest traffic snowballs over time.
2. It’s not a social platform. (It’s a visual search engine.)
No one expects you show up to it every day and engage thoughtfully or organically on Pinterest. Commenting or liking occur occasionally, but it’s not the norm. So, you can save your interacting for Facebook groups (if you want to!).
3. There is no pressure to rack up your followers like on Instagram.
On Pinterest, most people who see your pins are not even your followers. (If your pins are relevant to them, they find them through searches and in their smart feed.) You can be very successful without a large following.
4. The more clear you are on your ideal audience, the more you can optimize your keywords and get found by them on Pinterest!
So, as your business grows you gain clarity, your Pinterest strategy can shift. You can even update your keyword optimized descriptions as you refine your “avatar.”
If you’d like more time to work in your zone of genius… to spend with family and friends… for self-care activities that keep your cup full… consider making Pinterest one of your chosen platforms!
Want to learn to set up a Pinterest profile that isn’t just pretty – but has a purpose – and will attract ideal clients, send you traffic, and net you leads?
Pinterest with Purpose is the course I created – just for online coaches, consultants, and course creators… Join me as I guide you through the exact process I use with my V.I.P. 1-on-1 Pinterest clients, from start to finish. (For a whole lot less!)
Check it out and enroll here!
