Insights and tips to help you create thought leadership content that builds your authority and your client roster.
(for coaches, strategists, & service providers)
Welcome! Feel free to browse or search for something specific:
Insights and tips to help you create thought leadership content that builds your authority and your client roster.
(for coaches, strategists, & service providers)
Welcome! Feel free to browse or search for something specific:
Popular Posts:
Posts about Pinterest Marketing:
All the Posts: (Chronologically)
How I Go All-In On New Platforms Without New Content
There’s a specific kind of panic that can hit when a new platform starts taking off. You start seeing people talk about it everywhere. You start wondering if you’re “behind.”You start thinking maybe you need a whole new content plan for a whole new platform — on top...
5 Steps to Delegate Social Media Without Losing Your Voice (or Burning Cash)
Maybe you’ve tried delegating social media before? Maybe you thought, “If I could just get this off my plate, everything would feel lighter.” You were excited at first. But then… The posts started going out, and they didn’t sound like you. They didn’t reflect your...
How to Get Clients with Your Blog as an Online Service Provider
This post is for all my fellow service pros — web and brand designers, social media managers, Pinterest managers, OBMs and VAs... Anyone running an online service-based business! I see you. I was you… 🤗 So know that marketing your own business consistently as a...
How to Write High-Converting Blog Content – Even if You’re “Not a Good Writer”
You’d love to have a high-converting blog that showcases your expertise and gets you clients… but you’re worried that writing just… isn’t your thing. Maybe you overthink your words. Maybe you stare at a blank page and freeze. Maybe writing 2,000+ words just feels like...
No Testimonials or Case Studies Yet? 3 Strategies to Get Clients Anyway
You’ve got a new offer, and you’re super-excited 🤩 to start getting people into it! But without client testimonials or case studies to show off, it can feel like you’re stuck waiting on results before you’re “allowed” to put yourself out there. Frustrating, right? You...
The Content Treadmill: It’s Not About How Much You Post — It’s About This.
You’ve probably heard me talk about “the content treadmill” before. 🏃🏻♀️😮💨 It's basically when your content is wearing you out more than it’s working for you. And if you're like, "Yeah, that's me." — I wrote this blog post for you! Because here’s the thing: ...
What Should the Call-to-Action (CTA) Be on Your Blog Posts? (for coaches + service providers)
If you’ve ever started to write a blog post — but then started second-guessing what the call-to-action (CTA) at the end should be — you’re not alone. Thoughts bubble up like… 💭 Should I link to my freebie?💭 Should I tell them to book a discovery call?💭 What if...
The ‘Unforced SEO’ Blog Strategy That Got Me Booked Out With Clients
Let’s see if this sounds familiar… You’re a coach or service provider and you want to start a blog to attract clients. So you sit down to write about a topic you know your ideal clients need to understand, to feel ready to work with you. The first few hundred words...
How to Write a High-converting Blog Post Fast
As a service provider or a coach in the online space, you know having a kick-ass 🙂 blog is a real power-move. 💪🏼 With the right content, your blog will build trust, attract and convert clients, and position you as an expert in your field. (And it will do all of that...
How My Clients’ Biggest Question Inspired My Content System That Turns Ideas Into Clarity & Clients
If you’re an online coach or service provider, chances are you’ve struggled with this: “What should I put in my content, to actually get clients?” Maybe you’ve been throwing spaghetti at the wall, creating content that feels random and exhausting to keep up with. Or...
The Smart Way to Turn Emails into Evergreen Blog Posts that Convert
If you’ve been running a successful coaching or service-based business for awhile, you’ve probably written so many marketing emails — and many of them are pure gold. ✨✨✨ So naturally, you’ve been thinking about repurposing that goldmine of emails into blog posts, so...
4 “Blogging Rules” to Break, if you want to get clients with your blog
You're ready to ditch the hamster wheel strategies — and trade them in for an evergreen blog that works 24/7 for you to attract and convert clients. But... You feel overwhelmed by all the different considerations and “rules” that you hear online from the blogging...
How to deliver value in your content without “giving it all away for free”
As a service-based business owner, you know the importance of sharing high-value content to connect with your audience, establish your expertise, and get clients. But there's this nagging concern in the back of your mind, almost every time you write content… “Am I...
3 Ways to Keep ‘Expert Brain’ From Killing Your Conversions
Have you ever had someone suggest that you “simplify” or “dumb down” the language you’re using in your marketing? 🫣 Well, friends, I wish I could say that wasn’t necessary… But it probably is — if you want what you’re writing to bring you clients. (And I know you do....
Do people still read blogs? (What coaches + service providers need to know)
Do people still read blogs? In this era that *seems* to have been taken over by dancing to trending audios, visual content, and instant gratification… It's the question that haunts a lot of coaches, strategists and online service providers when they start a blog to...
Why Long-form Content Converts Faster than Short-form Content (for coaches & service providers)
Long-form content or short-form content? 🤷🏻♀️ Which one actually brings you clients faster? Well you can already tell, from the post title, where I land on this. 🙂 Here's what I see in our industry: Influencers and social media companies have made short-form...
How to Start a Life Coach Blog that Fills Your Client Roster
So, you want to start a life coach blog? And you want it to fill your client roster with dreamy clients who are ready to do the work and make real, meaningful changes? Well, as Alexis Rose says on Schitt’s Creek…… “I love that for you!” Publishing a...
How to Grow An Audience (as an Online Coach or Service Provider)
Are you a coach or service provider? And you’re looking for the secret sauce for growing an audience full of ideal potential clients? If yes, you’ve probably come to understand this: To be in business, you need three things: (1) something to sell (<< this is...
How to Avoid Content Burnout in Your Coaching Business
If you're a coach or service provider, and you sometimes feel a little burnt out by all the content you need to create to market your offers… I have a pretty urgent message for you. 🚨 It's a message that might be hard to hear, but I hope you'll hear me out. The sad...
Should you create content when you’re still getting clarity in your coaching business?
You may be wondering if you’re really ready to create marketing content to attract clients — because you’re still figuring things out in your business. Maybe you’re still getting clear on your brand? Or still tweaking and improving your offers? Or maybe your website...
Access the FREE Pinterest Quick Start Checklist!
for coaches, influencers, & online experts
Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.
Access the FREE Pinterest Quick Start Checklist!
for coaches, influencers, & online experts
Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.