Insights and tips to help you create thought leadership content that builds your authority and your client roster.
(for coaches, strategists, & service providers)
Welcome! Feel free to browse or search for something specific:
Insights and tips to help you create thought leadership content that builds your authority and your client roster.
(for coaches, strategists, & service providers)
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Popular Posts:
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All the Posts: (Chronologically)
How Can I Tell If My Ideal Coaching Client is Really on Pinterest?
You’ve heard coaches & consultants can get leads on Pinterest. But are pinners really looking for the solutions you offer? A quick exercise will tell you.
How to Design Standard Pinterest Pins that Convert!
I'm revising this blog post for early 2023... because something exciting is happening on Pinterest! At long last, we are seeing standard pins make a comeback. 🤩 They are being shown to pinners again in their feeds and searches - and getting much higher impressions....
The 4 Pillars of Pinterest Marketing Success – Part 1: Keywords
You’ve likely heard the buzz… 🐝 A relationship coach you’ve chatted with in a Facebook group is getting leads for her programs using Pinterest. A woman in your mastermind sells an Instagram course - and credits Pinterest with growing her list to 3,000 subscribers this...
Do you have Social Media Engagement Fatigue? (Get off your computer – with Pinterest!)
Are you fatiguing of fishing for clients in Facebook groups? Let me guess? You found the groups where your ideal client hangs out. (Some of them are even promo-friendly!) You're posting every dang day in there... trying to keep track of where you've already posted...
Pinterest Billboards! What Online Coaches & Service Providers Can Learn
If you're in the United States, I'm curious... Have you seen billboards like this in your area?I know these are a little hard to read... (a colleague of mine in Seattle snapped them from across a highway... so you know, we need to cut her a break! 😂) They are highway...
3 Reasons Pinterest is NOT Generating Client Leads for Your Coaching or Service Biz (& How to Fix That!)
So... you've heard that Pinterest can be powerful for online coaches and service providers, right? You've heard rumors that the platform can get more eyes on your content, grow your list, and help you sell more of your services and programs? And maybe you've...
4 Ways to Customize & Brand The Look of Your Pinterest Profile
Pinterest is a highly visual platform. Here are four great opportunities to customize your profile’s look and feel to reflect your branding.
Asana Hack: Transform Emails into Tasks… No More Slave to Your Inbox!
Trying to corral your to-do's into one central place? Good. That is a worthy pursuit! Because having one place to check in daily is - in my opinion - the key to a simple, useable task management plan - one actually that works for you. For most of us though, the...
Organizing #allthethings in Your Online Business with Asana
I'm often asked how I stay so organized. And when I get this question, I can't help but smile... and think back to a time when I wasn't. The truth is, I am very proud of the systems I've developed and the reputation I've built. My core brand values position me as...
10 Strategies for Networking in Facebook Groups – with Intention!
Do you remember when you discovered Facebook Groups for Entrepreneurs? I remember it well... Groups chock-full of female coaches, course creators, VAs, service providers, consultants... all offering support and ideas about this crazy world of online entrepreneurship?...
Create First-Class Blog Posts – Without Writing a Word! (Simple & Tested Repurposing Tips)
If you prefer recording to writing, create video or audio, and have a team member turn it into written content – here’s how. (Plus a free gift to help!)
3 Crucial Mental Shifts to Get Pinterest Traffic and Leads – for Coaches, Consultants, & Course Creators
So many online coaches, course creators, and service providers I talk to are coveting the business results that Pinterest has the power to deliver! When set up the right way, it’s is a powerful sales tool for your coaching, consulting, or course creation...
5 Tips for Getting Stunningly Good Testimonials from Clients
Imagine you're strongly considering a purchase - a course, a mastermind, a coaching package... Your heart and your gut are already sold. (This program seems to offer just what you need - just when you need it. The person who created it is legit, and you really want...
How to Choose Your Social Media & Visibility Platforms & Show Up Consistently!
How do you choose what visibility and social platforms to be on? 🤷🏽♀️ As a Content Manager for Online Coaches, Consultants, and Course Creators, I do believe in the traditional advice to choose 2 or 3 and ROCK them consistently... But, how do you choose which ones? ...
Asana Tip: Organize Your Links and Tools By Project
When you are following a workflow for a recurring client deliverable process, how much time do you spend tracking down the URLs for all the tools you'll use? And, would you like to cut back on that time? ... (Ummmm, of course! As virtual assistants and online service...
Does Follow/Un-follow Work for Coaches on Pinterest?
Perhaps you've been hearing about Follow / Un-follow on Instagram? (Reason #1,209 I don't love Instagram...) After posting an offer to answer some Pinterest questions in a Facebook group this week, I fielded this one: "Jana, what do you think about follow/unfollow...
The Best Visibility Platform for Entrepreneurs Who Value Automation
Once set up optimally, Pinterest can be a powerful driver of traffic to your lead magnets and content. And, compared to social media platforms, Pinterest is so low-maintenance!Here are a few reasons I believe it is THE BEST PLATFORM for coaches and course creators who...
Introducing Pinterest Strategy Calls for Coaches & Consultants
I'm excited to now be offering Pinterest strategy sessions, exclusively for coaches, consultants, and course creators! I'll tell you more about them below! But, backing up for a moment.... Done-for-you Pinterest set-ups - that's my favorite jam! And, if you want to...
The Intersection of Pinterest and Branding
I have a special place in my heart for branding.One explanation is that one of my favorite retainer clients is a Brand Strategist. She shares her significant genius with clients and students though one-on-one work and online courses. I support her content marketing...
Delegating Makes Space for Your Wisdom
You can outsource a lot of tasks in your online coaching business. But you can't outsource the process of accessing your own wisdom. The thing people look to coaches for - in all areas / specialties - is that wisdom. So, you need time to listen to your own voice and...
Access the FREE Pinterest Quick Start Checklist!
for coaches, influencers, & online experts
Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.
Access the FREE Pinterest Quick Start Checklist!
for coaches, influencers, & online experts
Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.