As a wellness or self-improvement coach, you know the importance of sharing valuable marketing content to connect with your audience, establish your expertise, and get clients. But there's this nagging concern in the back of your mind, almost every time you write...
Marketing your Coaching Business
3 Ways to Keep ‘Expert Brain’ From Killing Your Conversions
Have you ever had someone suggest that you “simplify” or “dumb down” the language you’re using in your marketing? 🫣 Well, friends, I wish I could say that wasn’t necessary… But it probably is — if you want what you’re writing to bring you clients. (And I know you do....
Do people still read blogs? (What coaches + service providers need to know)
Do people still read blogs? In this era that *seems* to have been taken over by dancing to trending audios, visual content, and instant gratification… It's the question that haunts a lot of coaches, strategists and online service providers when they start a blog to...
Why Long-form Content Converts Faster than Short-form Content (for coaches & service providers)
Long-form content or short-form content? 🤷🏻♀️ Which one actually brings you clients faster? Well you can already tell, from the post title, where I land on this. 🙂 Here's what I see in our industry: Influencers and social media companies have made short-form...
How to Start a Life Coach Blog that Fills Your Client Roster
So, you want to start a life coach blog? And you want it to fill your client roster with dreamy clients who are ready to do the weeeerrrk and make real changes? Well, as Alexis Rose says on Schitt’s Creek…… “I love that for you!” Publishing a small-but-mighty,...
How to Grow An Audience (as an Online Coach or Service Provider)
Are you a coach or service provider? And you’re looking for the secret sauce for growing an audience full of ideal potential clients? If yes, you’ve probably come to understand this: To be in business, you need three things: (1) something to sell (<< this is...
Why You Don’t Need SEO to Get Clients With Your Blog
Are you here because you’ve been spinning out about Google SEO -- and unsure how to wrap your head around it? I know that, like many coaches and service providers I talk to, you want to start a blog to market your services and programs. And I know that experts online...
How to Avoid Content Burnout in Your Coaching Business
If you're a coach or service provider, and you sometimes feel a little burnt out by all the content you need to create to market your offers… I have a pretty urgent message for you. 🚨 It's a message that might be hard to hear, but I hope you'll hear me out. The sad...
Should you create content when you’re still getting clarity in your coaching business?
You may be wondering if you’re really ready to create marketing content to attract clients -- because you’re still figuring things out in your business. Maybe you’re still working on getting clear on things like… Your brand? Or your offers? Your ideal client? Or...
What is a Content Strategy anyway? (for Coaches & Service Providers)
If you’re new to online business, you may be noticing all the experts saying, “You have to have a ‘strategy’ for your content.” “If you don’t have a strategy, you’ll just be spinning your wheels.” 😕“If you don’t have a strategy, you’ll burn out.” 😖“If you don’t have...
Less Guesswork, More Conversions: 3 Reasons I Created the High-leverage Content System
In my 7+ years in online business, I’ve seen so many brilliant, accomplished coaches, service providers, and other experts struggling with their content marketing. Many were overwhelmed with aaaaallllll their ideas... and unsure where to start with turning their...
Why Your Content Isn’t Converting: How to Boost Coaching & Program Sales
It’s about to get really real in here. Get ready for some tough love. ❤️ 💪🏼 If you’re regularly publishing content, but it’s not leading to sales of your coaching offers or courses, I want you to know that I see you - and I get the frustration. You've been pouring...
How to Use Pinterest for Lead Generation (for Coaches & Service Providers)
So... You've been hearing that other coaches and service providers are using Pinterest to attract clients, right? 👉🏼 Maybe another health coach in your mastermind mentioned she uses Pinterest to grow her email list with ideal clients? 👉🏼 Or your favorite podcast...
How to Get Clients as a Personal Stylist using Pinterest
How do I market myself as a personal stylist or style coach? It’s a question that most coaches - in most niches - ask themselves… especially when they’re new to running a consultancy and marketing. One free tool that style coaches use to generate coaching client...
How to Write a Pinterest Bio that Attracts Followers (2024)
Your Pinterest bio is important! I know you landed here because you want to grow your followers and attract perfect-fit clients on Pinterest, right? If yes, you'll want to craft a Pinterest bio that is clear, compelling, and optimized for search. So in this post,...
The 3 Best Marketing Tips: I’ve Used These to Ace My Pinterest Strategy!
The best marketing tips I’ve picked up as an entrepreneur? I'd say they are the these... the crucial lessons that helped me to both: (1) become a better marketer in general; and (2) master marketing on my platform of choice - Pinterest. So, in this post I’m sharing...
Is Pinterest Worth it for Business?
Is Pinterest worth it for business? Have you been wondering this? Well, you’ve landed in the right place - especially if you’re running a service-based business. In this post, I will be sharing with you my thoughts around this. Plus I’d like to give you some new ways...
Keywords for Health and Wellness Coaches Marketing on Pinterest
Finding the right keywords for health and wellness coaches? That's my jam. I'm a Pinterest marketing strategist... and I've taught and consulted for hundreds of health coaches (and other entrepreneurs in the wellness, fitness, self care space). And since Pinterest is...
Is Pinterest good for coaches? (Jana O.’s interview on ‘Marketing Unleashed’)
Do you ever wonder, “Is Pinterest good for coaches?” Like… could you *really* generate leads there? And how would it work to market coaching programs and offers? Or maybe you still feel like real Pinterest success is reserved only for those posting recipes and...
75+ Pinterest CTA Options That Aren’t a Total SnoozeFest
We need some better CTA options for Pinterest! (CTA = Call to action.) Really... I've been seeing some INCREDIBLY BORING calls to action on Pinterest pins lately. (Sorry not sorry!) I mean… “Click here.” ? We can do better. So since you’re here, let’s brainstorm...
Access the FREE Pinterest Quick Start Checklist!
Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.
Access the FREE Pinterest Quick Start Checklist!
Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.