If you’ve been running a successful coaching or service-based business for awhile, you’ve likely written countless marketing emails — and many of them are pure gold. ✨✨✨ So naturally, you’ve been thinking about repurposing that goldmine of email content into blog...
Visibility
4 “Blogging Rules” to Break, if you want to get clients with your blog
You're ready to ditch the hamster wheel strategies — and trade them in for an evergreen blog that works 24/7 for you to attract and convert clients. But... You feel overwhelmed by all the different considerations and “rules” that you hear online from the blogging...
Do people still read blogs? (What coaches + service providers need to know)
Do people still read blogs? In this era that *seems* to have been taken over by dancing to trending audios, visual content, and instant gratification… It's the question that haunts a lot of coaches, strategists and online service providers when they start a blog to...
How to Grow An Audience (as an Online Coach or Service Provider)
Are you a coach or service provider? And you’re looking for the secret sauce for growing an audience full of ideal potential clients? If yes, you’ve probably come to understand this: To be in business, you need three things: (1) something to sell (<< this is...
Why You Don’t Need SEO to Get Clients With Your Blog
Are you here because you’ve been spinning out about Google SEO -- and unsure how to wrap your head around it? I know that, like many coaches and service providers I talk to, you want to start a blog to market your services and programs. And I know that experts online...
How to Avoid Content Burnout in Your Coaching Business
If you're a coach or service provider, and you sometimes feel a little burnt out by all the content you need to create to market your offers… I have a pretty urgent message for you. 🚨 It's a message that might be hard to hear, but I hope you'll hear me out. The sad...
What is a Content Strategy anyway? (for Coaches & Service Providers)
If you’re new to online business, you may be noticing all the experts saying, “You have to have a ‘strategy’ for your content.” “If you don’t have a strategy, you’ll just be spinning your wheels.” 😕“If you don’t have a strategy, you’ll burn out.” 😖“If you don’t have...
Why is Pinterest More Low-Maintenance Than Social Media?
I hear a lot of coaches and experts say, "Pinterest marketing? Oh, I couldn't POSSIBLY add another social media platform to my already-jammed 'to-do' list." Are you buying into this myth, too? (That Pinterest is like a whole ‘nother social channel?) Eeeek. You...
How to Upload Tiktok Videos to Pinterest – the Right Way!
Note from Jana: Ready to learn how to Upload Tiktok Videos to Pinterest - the right way? Perfect... This guest blog is coming at you from my friend and colleague Tereza Toledo. I call her the “Pioneering Pinterest Expert.” I dubbed Tereza this because she teaches...
58 Views on Instagram Vs. 19,000+ on Pinterest: My Repurposing Results
Quick Preface: I first wrote this blog post a couple of years back. It showcases an IG Story that I repurposed as a Pinterest Idea Pin - and it just keeps giving me PASSIVE results - month after month, year after year! The most updated stats appear toward the end of...
Your Email Marketing Isn’t Working? Try These 6 Tips for Monetizing
Note from Jana: This is a guest blog - with tips for how to make money with email marketing - is from my biz friend and fellow course creator Jono Petrohilos from the Course Creator Community! Jono is an accomplished fitness pro, 6-figure course creator, a...
75+ Pinterest CTA Options That Aren’t a Total SnoozeFest
We need some better CTA options for Pinterest! (CTA = Call to action.) Really... I've been seeing some INCREDIBLY BORING calls to action on Pinterest pins lately. (Sorry not sorry!) I mean… “Click here.” ? We can do better. So since you’re here, let’s brainstorm...
Which Pinterest Idea Pins Are Bringing You Profile Visits & Followers?
Did you notice? Pinterest has "re-branded" story pins as "idea pins." I really like the new name. I think it's a much better way to refer to them - and provides some important differentiation from IG stories. Most notably: 💡 Idea pins (formerly known as Story...
How To Repurpose Your Instagram Content on Pinterest
Here’s the deal. If you had asked me two years ago about pinning your Instagram posts on Pinterest, I would have wrinkled my nose up at the thought. (In a cute way. I think.) But times change! And as Pinterest marketers, we want to watch how users are using the...
How to Make Money on Pinterest: 8 Ways Entrepreneurs Make Money Pinning!
Wondering how the pros actually make money on Pinterest? Well, you’re not alone. In fact, I’ve been noticing lately a lot of entrepreneurs are about as CLEAR as MUD 😉on how people are actually monetizing their efforts on the platform. So, in this post I’m going to...
The #1 Easiest Way to 3x Your Reach on Pinterest – Without 3x-ing Your Content Creation
Lean in and listen, Lovely... Because this one Pinterest marketing tactic I’m sharing with you today? It will literally help you 3x your reach on Pinterest… without requiring you to create more content! (The crowd goes wild!) 🙌🏽 Because here’s the inside scoop on...
Expert Roundup: 8 Ways to Reach NEW Audiences & Ideal Clients as a Online Coach
When it comes to marketing your coaching business, there are two types of strategies: Strategies that ATTRACT the right women into your audience; & Strategies that NURTURE, EDUCATE, and SELL to the women who are *already* in your audience. -------> And you...
New Pinterest Cover Photo Size – Plus: Free Canva Template!
If you're looking for a Pinterest cover photo template - I've got you covered. (😉 See what I did there?) Yes... It's official! Pinterest has phased OUT the "old" profile cover collages. Pinterest now prompts us to "upload an image." So, now you'll want to choose a...
5 Tips for Getting Stunningly Good Testimonials from Clients
Imagine you're strongly considering a purchase - a course, a mastermind, a coaching package... Your heart and your gut are already sold. (This program seems to offer just what you need - just when you need it. The person who created it is legit, and you really want...
How to Choose Your Social Media & Visibility Platforms & Show Up Consistently!
How do you choose what visibility and social platforms to be on? 🤷🏽♀️ As a Content Manager for Online Coaches, Consultants, and Course Creators, I do believe in the traditional advice to choose 2 or 3 and ROCK them consistently... But, how do you choose which ones? ...
Access the FREE Pinterest Quick Start Checklist!
Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.
Access the FREE Pinterest Quick Start Checklist!
Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.