Content Strategy

3 Ways to Keep ā€˜Expert Brainā€™ From Killing Your Conversions

3 Ways to Keep ā€˜Expert Brainā€™ From Killing Your Conversions

Have you ever had someone suggest that you ā€œsimplifyā€ or ā€œdumb downā€ the language youā€™re using in your marketing? šŸ«£ Well, friends, I wish I could say that wasnā€™t necessaryā€¦Ā  But it probably is ā€” if you want what youā€™re writing to bring you clients. (And I know you do....

How to Start a Life Coach Blog that Fills Your Client Roster

How to Start a Life Coach Blog that Fills Your Client Roster

So, you want to start a life coach blog? And you want it to fill your client roster with dreamy clients who are ready to do the weeeerrrk and make real changes?Ā  Well, as Alexis Rose says on Schittā€™s Creekā€¦ā€¦ ā€œI love that for you!ā€Ā  Publishing a small-but-mighty,...

Why You Donā€™t Need SEO to Get Clients With Your Blog

Why You Donā€™t Need SEO to Get Clients With Your Blog

Are you here because youā€™ve been spinning out about Google SEO -- and unsure how to wrap your head around it? I know that, like many coaches and service providers I talk to, you want to start a blog to market your services and programs. And I know that experts online...

How to Avoid Content Burnout in Your Coaching Business

How to Avoid Content Burnout in Your Coaching Business

If you're a coach or service provider, and you sometimes feel a little burnt out by all the content you need to create to market your offersā€¦Ā  I have a pretty urgent message for you. šŸšØ It's a message that might be hard to hear, but I hope you'll hear me out. The sad...

What is a Content Strategy anyway? (for Coaches & Service Providers)

What is a Content Strategy anyway? (for Coaches & Service Providers)

If youā€™re new to online business, you may be noticing all the experts saying, ā€œYou have to have a ā€˜strategyā€™ for your content.ā€Ā  ā€œIf you donā€™t have a strategy, youā€™ll just be spinning your wheels.ā€ šŸ˜•ā€œIf you donā€™t have a strategy, youā€™ll burn out.ā€ šŸ˜–ā€œIf you donā€™t have...

Why Your Content Isn’t Converting: How to Boost Coaching & Program Sales

Why Your Content Isn’t Converting: How to Boost Coaching & Program Sales

Itā€™s about to get really real in here. Get ready for some tough love. ā¤ļø šŸ’ŖšŸ¼ If youā€™re regularly publishing content, but itā€™s not leading to sales of your coaching offers or courses, I want you to know that I see you - and I get the frustration.Ā  You've been pouring...

Do you need a blog to be successful on Pinterest?

Do you need a blog to be successful on Pinterest?

When it comes to using Pinterest to get more eyes and ears on their content, attract clients, and sell more of their offers... people in my audience often have a šŸ”„ BURNING šŸ”„ question: Will I need a blog for Pinterest marketing? šŸ§ Not kiddingā€¦ I probably get this...

From Skeptic to Believer: How ChatGPT Revolutionized My Content

From Skeptic to Believer: How ChatGPT Revolutionized My Content

On a Saturday morning in early 2023, I woke up earlier than my husband, and brewed a strong cup of coffee. Then I did something that honestly shocked me. šŸ¤£Ā  I used a weird little tool called ChatGPT to write a high-quality blog post for my site - in just 90 minutes.Ā ...

How to Use Pinterest for Lead Generation (for Coaches & Service Providers)

How to Use Pinterest for Lead Generation (for Coaches & Service Providers)

So... You've been hearing that other coaches and service providers are using Pinterest to attract clients, right?Ā  šŸ‘‰šŸ¼ Maybe another health coach in your mastermind mentioned she uses Pinterest to grow her email list with ideal clients?Ā  šŸ‘‰šŸ¼ Or your favorite podcast...

20 Ways to Use ChatGPT for Pinterest Marketing

20 Ways to Use ChatGPT for Pinterest Marketing

Wondering how to use ChatGPT to speed up your Pinterest tasks and workflow?Ā  Iā€™m pretty much obsessed with this tool - and with Pinterestā€¦ so youā€™re in the right place today.So in this post, Iā€™ll be sharingā€¦. (Click if you want to jump to a section!)Ā  Is ChatGPT...

Pinterest Brand Partnerships: How To Land The Brand Deals

Pinterest Brand Partnerships: How To Land The Brand Deals

Wondering how to get paid partnerships on Pinterest? You're in the right place!Ā Note from Jana O.: There's something important that no one is telling creators about Pinterest brand partnershipsā€¦ And I'm so EXCITED to be breaking the story...Ā  Brand partnerships are...

How to Get More Saves on Pinterest: 4 Road-tested Tips from 2022

How to Get More Saves on Pinterest: 4 Road-tested Tips from 2022

"How do I get more saves on Pinterest?" Iā€™ve been hearing this question so frequently from Pinterest creators lately. I hear it in Clubhouse rooms, in Pinterest chat forums, and from current students of my coursesā€¦ Why? Because weā€™ve been noticing something for a few...

Access the FREE Pinterest Quick Start Checklist!

for coaches, service providers, & course creators

Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.

Access the FREE Pinterest Quick Start Checklist!

for coaches, service providers, & course creators

Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.