As a wellness or self-improvement coach, you know the importance of sharing valuable marketing content to connect with your audience, establish your expertise, and get clients. But there's this nagging concern in the back of your mind, almost every time you write...
Client Attraction
3 Ways to Keep ‘Expert Brain’ From Killing Your Conversions
Have you ever had someone suggest that you “simplify” or “dumb down” the language you’re using in your marketing? 🫣 Well, friends, I wish I could say that wasn’t necessary… But it probably is — if you want what you’re writing to bring you clients. (And I know you do....
Do people still read blogs? (What coaches + service providers need to know)
Do people still read blogs? In this era that *seems* to have been taken over by dancing to trending audios, visual content, and instant gratification… It's the question that haunts a lot of coaches, strategists and online service providers when they start a blog to...
Why Long-form Content Converts Faster than Short-form Content (for coaches & service providers)
Long-form content or short-form content? 🤷🏻♀️ Which one actually brings you clients faster? Well you can already tell, from the post title, where I land on this. 🙂 Here's what I see in our industry: Influencers and social media companies have made short-form...
How to Start a Life Coach Blog that Fills Your Client Roster
So, you want to start a life coach blog? And you want it to fill your client roster with dreamy clients who are ready to do the weeeerrrk and make real changes? Well, as Alexis Rose says on Schitt’s Creek…… “I love that for you!” Publishing a small-but-mighty,...
How to Grow An Audience (as an Online Coach or Service Provider)
Are you a coach or service provider? And you’re looking for the secret sauce for growing an audience full of ideal potential clients? If yes, you’ve probably come to understand this: To be in business, you need three things: (1) something to sell (<< this is...
Why You Don’t Need SEO to Get Clients With Your Blog
Are you here because you’ve been spinning out about Google SEO -- and unsure how to wrap your head around it? I know that, like many coaches and service providers I talk to, you want to start a blog to market your services and programs. And I know that experts online...
What is a Content Strategy anyway? (for Coaches & Service Providers)
If you’re new to online business, you may be noticing all the experts saying, “You have to have a ‘strategy’ for your content.” “If you don’t have a strategy, you’ll just be spinning your wheels.” 😕“If you don’t have a strategy, you’ll burn out.” 😖“If you don’t have...
Less Guesswork, More Conversions: 3 Reasons I Created the High-leverage Content System
In my 7+ years in online business, I’ve seen so many brilliant, accomplished coaches, service providers, and other experts struggling with their content marketing. Many were overwhelmed with aaaaallllll their ideas... and unsure where to start with turning their...
Do you need a blog to be successful on Pinterest?
When it comes to using Pinterest to get more eyes and ears on their content, attract clients, and sell more of their offers... people in my audience often have a 🔥 BURNING 🔥 question: Will I need a blog for Pinterest marketing? 🧐 Not kidding… I probably get this...
From Skeptic to Believer: How ChatGPT Revolutionized My Content
On a Saturday morning in early 2023, I woke up earlier than my husband, and brewed a strong cup of coffee. Then I did something that honestly shocked me. 🤣 I used a weird little tool called ChatGPT to write a high-quality blog post for my site - in just 90 minutes. ...
How to Use Pinterest for Lead Generation (for Coaches & Service Providers)
So... You've been hearing that other coaches and service providers are using Pinterest to attract clients, right? 👉🏼 Maybe another health coach in your mastermind mentioned she uses Pinterest to grow her email list with ideal clients? 👉🏼 Or your favorite podcast...
How to Get Clients as a Personal Stylist using Pinterest
How do I market myself as a personal stylist or style coach? It’s a question that most coaches - in most niches - ask themselves… especially when they’re new to running a consultancy and marketing. One free tool that style coaches use to generate coaching client...
Your Master Pinterest Keyword List: Explode Your Pinterest Reach & Revenue!
In 2024, I want you to save time AND get better results with your Pinterest marketing! Better, faster. 🙂 And as a Pinterest marketing strategist for 7+ years, my # 1 piece of advice is: Start by listing some keyword phrases (long-tail keywords) that you want to be...
Pinterest 3.0: What is it? & How to Thrive in 2023
Pinterest 3.0 is here. I shot out of bed on Friday morning, December 2, and realized this. Epiphany-style. (It was actually sort of funny, in retrospect! Like something out of a movie. I woke up and just *KNEW.*) And so I started spreading the word. ✔️ Pinterest 1.0...
How to Write a Pinterest Bio that Attracts Followers (2024)
Your Pinterest bio is important! I know you landed here because you want to grow your followers and attract perfect-fit clients on Pinterest, right? If yes, you'll want to craft a Pinterest bio that is clear, compelling, and optimized for search. So in this post,...
Is Pinterest a good marketing platform for your business?
Is Pinterest a good marketing platform for your business? As a coach, creator, or online expert, could you be using Pinterest to grow your audience and make more money in your business? As a Pinterest marketing educator, I get asked this question All. The. Time. ...
3 Tips for Scroll-Stopping Pinterest Pin Copy
Julie, a woman who is your ideal client, just searched on Pinterest for “how to stick to a workout routine.” She’s been a bit frustrated with herself lately. She saved a bunch of workout videos on Youtube… But she hasn’t actually been pressing play on them and doing...
Is Pinterest Worth it for Business?
Is Pinterest worth it for business? Have you been wondering this? Well, you’ve landed in the right place - especially if you’re running a service-based business. In this post, I will be sharing with you my thoughts around this. Plus I’d like to give you some new ways...
Pinterest Pin Title Ideas that Stop the Scroll & Get the Clicks!
Good Pinterest pin title ideas are critical! Imagine that you’re scrolling through your Facebook timeline. You see a few cute photos of your friend’s new baby… A funny meme or two… A post in a group asking for help designing their logo... And then BAM! Right...
Access the FREE Pinterest Quick Start Checklist!
Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.
Access the FREE Pinterest Quick Start Checklist!
Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.