Content Marketing

Why You Don’t Need SEO to Get Clients With Your Blog

Why You Don’t Need SEO to Get Clients With Your Blog

Have you considered having a blog for your coaching business -- but then abandoned the idea when you thought about having to learn and implement SEO?  If yes, you’re not the only one!  One super-common reason coaches and service providers avoid starting (or getting...

How to Avoid Content Burnout in Your Coaching Business

How to Avoid Content Burnout in Your Coaching Business

If you're a coach or service provider, and you sometimes feel a little burnt out by all the content you need to create to market your offers…  I have a pretty urgent message for you. 🚨 It's a message that might be hard to hear, but I hope you'll hear me out. The sad...

What is a Content Strategy anyway? (for Coaches & Service Providers)

What is a Content Strategy anyway? (for Coaches & Service Providers)

If you’re new to online business, you may be noticing all the experts saying, “You have to have a ‘strategy’ for your content.”  “If you don’t have a strategy, you’ll just be spinning your wheels.” 😕“If you don’t have a strategy, you’ll burn out.” 😖“If you don’t have...

Changing the Content Game: 4 Reasons I Created High-leverage Content

Changing the Content Game: 4 Reasons I Created High-leverage Content

In my seven years in online business, I’ve seen so many really brilliant coaches (and other experts) spinning their wheels with content that doesn’t result in sales… 😩 It’s so frustrating to see them creating just to create -- but not seeing the bank account boosts...

How to Get Clients as a Personal Stylist using Pinterest

How to Get Clients as a Personal Stylist using Pinterest

How do I market myself as a personal stylist or style coach?  It’s a question that most coaches - in most niches - ask themselves… especially when they’re new to running a consultancy and marketing.  One free tool that style coaches use to generate coaching client...

How to Get More Saves on Pinterest: 4 Road-tested Tips from 2022

How to Get More Saves on Pinterest: 4 Road-tested Tips from 2022

"How do I get more saves on Pinterest?" I’ve been hearing this question so frequently from Pinterest creators lately. I hear it in Clubhouse rooms, in Pinterest chat forums, and from current students of my courses… Why? Because we’ve been noticing something for a few...

Why is Pinterest More Low-Maintenance Than Social Media?

Why is Pinterest More Low-Maintenance Than Social Media?

I hear a lot of coaches and experts say, "Pinterest marketing? Oh, I couldn't POSSIBLY add another social media platform to my already-jammed 'to-do' list."  Are you buying into this myth, too? (That Pinterest is like a whole ‘nother social channel?)  Eeeek. You...

How to Upload Tiktok Videos to Pinterest – the Right Way!

How to Upload Tiktok Videos to Pinterest – the Right Way!

Note from Jana:  Ready to learn how to Upload Tiktok Videos to Pinterest - the right way? Perfect... This guest blog is coming at you from my friend and colleague Tereza Toledo. I call her the “Pioneering Pinterest Expert.” I dubbed Tereza this because she teaches...

How to Use Trending Keywords on Pinterest: The Ultimate Guide

How to Use Trending Keywords on Pinterest: The Ultimate Guide

Ever wonder how to use trending keywords on Pinterest? Yes? Then I’m so glad you landed on this post. I’ve got a quick story and some hot tips for you - about just that…  It was a beautiful July morning. ☀️☀️☀️ The sun streamed into my kitchen while I enjoyed my...

75+ Pinterest CTA Options That Aren’t a Total SnoozeFest

75+ Pinterest CTA Options That Aren’t a Total SnoozeFest

We need some better CTA options for Pinterest! (CTA = Call to action.)  Really... I've been seeing some INCREDIBLY BORING calls to action on Pinterest pins lately. (Sorry not sorry!) I mean… “Click here.” ? We can do better.  So since you’re here, let’s brainstorm...

Is Pinterest Social Media? (+ Why It Matters to Your Marketing)

Is Pinterest Social Media? (+ Why It Matters to Your Marketing)

Is Pinterest social media? … Nope. It’s not. It’s a search engine.  End of blog. Enjoy your day!  🤣 Haha... just kidding. But, in all seriousness… Maybe you’ve landed on this post today and you’re surprised to hear that Pinterest is not a social media platform. Or...

How To Repurpose Your Instagram Content on Pinterest

How To Repurpose Your Instagram Content on Pinterest

Here’s the deal. If you had asked me two years ago about pinning your Instagram posts on Pinterest, I would have wrinkled my nose up at the thought. (In a cute way. I think.)  But times change!  And as Pinterest marketers, we want to watch how users are using the...

How to Claim Your Website on Pinterest!

How to Claim Your Website on Pinterest!

Need a rundown on how to claim your website on Pinterest? I’ve got you!  In this how-to post, I’m documenting the process I use to claim websites on Pinterest - when I’m setting up or re-optimizing an account for clients.   I’m purposely keeping this post pretty...

Access the FREE Pinterest Quick Start Checklist!

for coaches, service providers, & course creators

Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.

Access the FREE Pinterest Quick Start Checklist!

for coaches, service providers, & course creators

Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.