As a wellness or self-improvement coach, you know the importance of sharing valuable marketing content to connect with your audience, establish your expertise, and get clients. But there's this nagging concern in the back of your mind, almost every time you write...
Have you ever had someone suggest that you “simplify” or “dumb down” the language you’re using in your marketing? 🫣 Well, friends, I wish I could say that wasn’t necessary… But it probably is — if you want what you’re writing to bring you clients. (And I know you do....
Do people still read blogs? In this era that *seems* to have been taken over by dancing to trending audios, visual content, and instant gratification… It's the question that haunts a lot of coaches, strategists and online service providers when they start a blog to...
Long-form content or short-form content? 🤷🏻♀️ Which one actually brings you clients faster? Well you can already tell, from the post title, where I land on this. 🙂 Here's what I see in our industry: Influencers and social media companies have made short-form...
So, you want to start a life coach blog? And you want it to fill your client roster with dreamy clients who are ready to do the weeeerrrk and make real changes? Well, as Alexis Rose says on Schitt’s Creek…… “I love that for you!” Publishing a small-but-mighty,...
Are you here because you’ve been spinning out about Google SEO -- and unsure how to wrap your head around it? I know that, like many coaches and service providers I talk to, you want to start a blog to market your services and programs. And I know that experts online...
If you're a coach or service provider, and you sometimes feel a little burnt out by all the content you need to create to market your offers… I have a pretty urgent message for you. 🚨 It's a message that might be hard to hear, but I hope you'll hear me out. The sad...
You may be wondering if you’re really ready to create marketing content to attract clients -- because you’re still figuring things out in your business. Maybe you’re still working on getting clear on things like… Your brand? Or your offers? Your ideal client? Or...
If you’re new to online business, you may be noticing all the experts saying, “You have to have a ‘strategy’ for your content.” “If you don’t have a strategy, you’ll just be spinning your wheels.” 😕“If you don’t have a strategy, you’ll burn out.” 😖“If you don’t have...
In my 7+ years in online business, I’ve seen so many brilliant, accomplished coaches, service providers, and other experts struggling with their content marketing. Many were overwhelmed with aaaaallllll their ideas... and unsure where to start with turning their...
It’s about to get really real in here. Get ready for some tough love. ❤️ 💪🏼 If you’re regularly publishing content, but it’s not leading to sales of your coaching offers or courses, I want you to know that I see you - and I get the frustration. You've been pouring...
How do I market myself as a personal stylist or style coach? It’s a question that most coaches - in most niches - ask themselves… especially when they’re new to running a consultancy and marketing. One free tool that style coaches use to generate coaching client...
"How do I get more saves on Pinterest?" I’ve been hearing this question so frequently from Pinterest creators lately. I hear it in Clubhouse rooms, in Pinterest chat forums, and from current students of my courses… Why? Because we’ve been noticing something for a few...
The best marketing tips I’ve picked up as an entrepreneur? I'd say they are the these... the crucial lessons that helped me to both: (1) become a better marketer in general; and (2) master marketing on my platform of choice - Pinterest. So, in this post I’m sharing...
I hear a lot of coaches and experts say, "Pinterest marketing? Oh, I couldn't POSSIBLY add another social media platform to my already-jammed 'to-do' list." Are you buying into this myth, too? (That Pinterest is like a whole ‘nother social channel?) Eeeek. You...
Note from Jana: Ready to learn how to Upload Tiktok Videos to Pinterest - the right way? Perfect... This guest blog is coming at you from my friend and colleague Tereza Toledo. I call her the “Pioneering Pinterest Expert.” I dubbed Tereza this because she teaches...
Ever wonder how to use trending keywords on Pinterest? Yes? Then I’m so glad you landed on this post. I’ve got a quick story and some hot tips for you - about just that… It was a beautiful July morning. ☀️☀️☀️ The sun streamed into my kitchen while I enjoyed my...
Note from Jana: This is a guest blog - with tips for how to make money with email marketing - is from my biz friend and fellow course creator Jono Petrohilos from the Course Creator Community! Jono is an accomplished fitness pro, 6-figure course creator, a...
We need some better CTA options for Pinterest! (CTA = Call to action.) Really... I've been seeing some INCREDIBLY BORING calls to action on Pinterest pins lately. (Sorry not sorry!) I mean… “Click here.” ? We can do better. So since you’re here, let’s brainstorm...
More and more, online coaches, course creators, and online experts are (re!)discovering Pinterest - as a way to attract clients. They're becoming savvy to the fact that Pinterest is not all about recipes and decor anymore. (In fact, searches health, relationships,...
Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.
Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.