More and more, online coaches, course creators, and online experts are (re!)discovering Pinterest - as a way to attract clients. They're becoming savvy to the fact that Pinterest is not all about recipes and decor anymore. (In fact, searches health, relationships,...
Content Marketing
Is Pinterest Social Media? (+ Why It Matters to Your Marketing)
Is Pinterest social media? … Nope. It’s not. It’s a search engine. End of blog. Enjoy your day! 🤣 Haha... just kidding. But, in all seriousness… Maybe you’ve landed on this post today and you’re surprised to hear that Pinterest is not a social media platform. Or...
How To Repurpose Your Instagram Content on Pinterest
Here’s the deal. If you had asked me two years ago about pinning your Instagram posts on Pinterest, I would have wrinkled my nose up at the thought. (In a cute way. I think.) But times change! And as Pinterest marketers, we want to watch how users are using the...
How to Make Money on Pinterest: 8 Ways Entrepreneurs Make Money Pinning!
Wondering how the pros actually make money on Pinterest? Well, you’re not alone. In fact, I’ve been noticing lately a lot of entrepreneurs are about as CLEAR as MUD 😉on how people are actually monetizing their efforts on the platform. So, in this post I’m going to...
How to Claim Your Website on Pinterest!
Need a rundown on how to claim your website on Pinterest? I’ve got you! In this how-to post, I’m documenting the process I use to claim websites on Pinterest - when I’m setting up or re-optimizing an account for clients. I’m purposely keeping this post pretty...
How Can I Tell If My Ideal Coaching Client is Really on Pinterest?
You’ve heard coaches & consultants can get leads on Pinterest. But are pinners really looking for the solutions you offer? A quick exercise will tell you.
The 4 Pillars of Pinterest Marketing Success – Part 1: Keywords
You’ve likely heard the buzz… 🐝 A relationship coach you’ve chatted with in a Facebook group is getting leads for her programs using Pinterest. A woman in your mastermind sells an Instagram course - and credits Pinterest with growing her list to 3,000 subscribers this...
Pinterest Billboards! What Online Coaches & Service Providers Can Learn
If you're in the United States, I'm curious... Have you seen billboards like this in your area?I know these are a little hard to read... (a colleague of mine in Seattle snapped them from across a highway... so you know, we need to cut her a break! 😂) They are highway...
3 Reasons Pinterest is NOT Generating Client Leads for Your Coaching or Service Biz (& How to Fix That!)
So... you've heard that Pinterest can be powerful for online coaches and service providers, right? You've heard rumors that the platform can get more eyes on your content, grow your list, and help you sell more of your services and programs? And maybe you've...
10 Strategies for Networking in Facebook Groups – with Intention!
Do you remember when you discovered Facebook Groups for Entrepreneurs? I remember it well... Groups chock-full of female coaches, course creators, VAs, service providers, consultants... all offering support and ideas about this crazy world of online entrepreneurship?...
Create First-Class Blog Posts – Without Writing a Word! (Simple & Tested Repurposing Tips)
If you prefer recording to writing, create video or audio, and have a team member turn it into written content – here’s how. (Plus a free gift to help!)
3 Crucial Mental Shifts to Get Pinterest Traffic and Leads – for Coaches, Consultants, & Course Creators
So many online coaches, course creators, and service providers I talk to are coveting the business results that Pinterest has the power to deliver! When set up the right way, it’s is a powerful sales tool for your coaching, consulting, or course creation...
5 Tips for Getting Stunningly Good Testimonials from Clients
Imagine you're strongly considering a purchase - a course, a mastermind, a coaching package... Your heart and your gut are already sold. (This program seems to offer just what you need - just when you need it. The person who created it is legit, and you really want...
How to Choose Your Social Media & Visibility Platforms & Show Up Consistently!
How do you choose what visibility and social platforms to be on? 🤷🏽♀️ As a Content Manager for Online Coaches, Consultants, and Course Creators, I do believe in the traditional advice to choose 2 or 3 and ROCK them consistently... But, how do you choose which ones? ...
Asana Tip: Organize Your Links and Tools By Project
When you are following a workflow for a recurring client deliverable process, how much time do you spend tracking down the URLs for all the tools you'll use? And, would you like to cut back on that time? ... (Ummmm, of course! As virtual assistants and online service...
Does Follow/Un-follow Work for Coaches on Pinterest?
Perhaps you've been hearing about Follow / Un-follow on Instagram? (Reason #1,209 I don't love Instagram...) After posting an offer to answer some Pinterest questions in a Facebook group this week, I fielded this one: "Jana, what do you think about follow/unfollow...
Introducing Pinterest Strategy Calls for Coaches & Consultants
I'm excited to now be offering Pinterest strategy sessions, exclusively for coaches, consultants, and course creators! I'll tell you more about them below! But, backing up for a moment.... Done-for-you Pinterest set-ups - that's my favorite jam! And, if you want to...
The Intersection of Pinterest and Branding
I have a special place in my heart for branding.One explanation is that one of my favorite retainer clients is a Brand Strategist. She shares her significant genius with clients and students though one-on-one work and online courses. I support her content marketing...
Leaders create content.
Today, I was enjoying some South Florida sunshine on a walk with my sweet dog-ter. As always, on our walk I was listening to an upbeat and inspiring podcast. This is a regular ritual for us at lunchtime in the winter, when it's in the 80's here... Don't be jealous....
Pin Design Makeover – What Not To Wear Style
Were you a fan of TLC's What Not to Wear?... I was. I was so enamored with the practical, no-nonsense, and hilarious advice that Clinton and Stacy gave to their subjects every week in their makeover show on TLC. I feel like I channel my inner Stacy and Clinton when I...
Access the FREE Pinterest Quick Start Checklist!
Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.
Access the FREE Pinterest Quick Start Checklist!
Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.