If you’re an online coach or service provider, chances are you’ve struggled with this: “What should I put in my content, to actually get clients?” Maybe you’ve been throwing spaghetti at the wall, creating content that feels random and exhausting to keep up with. Or...
Online Service-Based Business
The Smart Way to Turn Emails into Evergreen Blog Posts that Convert
If you’ve been running a successful coaching or service-based business for awhile, you’ve probably written so many marketing emails — and many of them are pure gold. ✨✨✨ So naturally, you’ve been thinking about repurposing that goldmine of emails into blog posts, so...
How to deliver value in your content without “giving it all away for free”
As a wellness or self-improvement coach, you know the importance of sharing valuable marketing content to connect with your audience, establish your expertise, and get clients. But there's this nagging concern in the back of your mind, almost every time you write...
How to Grow An Audience (as an Online Coach or Service Provider)
Are you a coach or service provider? And you’re looking for the secret sauce for growing an audience full of ideal potential clients? If yes, you’ve probably come to understand this: To be in business, you need three things: (1) something to sell (<< this is...
Why You Don’t Need SEO to Get Clients With Your Blog
Are you here because you’ve been spinning out about Google SEO -- and unsure how to wrap your head around it? I know that, like many coaches and service providers I talk to, you want to start a blog to market your services and programs. And I know that experts online...
How to Avoid Content Burnout in Your Coaching Business
If you're a coach or service provider, and you sometimes feel a little burnt out by all the content you need to create to market your offers… I have a pretty urgent message for you. 🚨 It's a message that might be hard to hear, but I hope you'll hear me out. The sad...
Should you create content when you’re still getting clarity in your coaching business?
You may be wondering if you’re really ready to create marketing content to attract clients -- because you’re still figuring things out in your business. Maybe you’re still working on getting clear on things like… Your brand? Or your offers? Your ideal client? Or...
What is a Content Strategy anyway? (for Coaches & Service Providers)
If you’re new to online business, you may be noticing all the experts saying, “You have to have a ‘strategy’ for your content.” “If you don’t have a strategy, you’ll just be spinning your wheels.” 😕“If you don’t have a strategy, you’ll burn out.” 😖“If you don’t have...
Is Pinterest good for coaches? (Jana O.’s interview on ‘Marketing Unleashed’)
Do you ever wonder, “Is Pinterest good for coaches?” Like… could you *really* generate leads there? And how would it work to market coaching programs and offers? Or maybe you still feel like real Pinterest success is reserved only for those posting recipes and...
How to Inspire Pinterest Pinners With Things to “Try” (Even if You’re Not Pinning Recipes!)
More and more, online coaches, course creators, and online experts are (re!)discovering Pinterest - as a way to attract clients. They're becoming savvy to the fact that Pinterest is not all about recipes and decor anymore. (In fact, searches health, relationships,...
How to Clean Up Your Pinterest Boards to Attract Coaching Clients
Need to clean up your Pinterest boards… but not sure where to start? In this blog post, I’m going to outline the five steps to organize and clean up your Pinterest boards. Our goal here is to set you up with an account for your coaching or service-based business that...
Pinterest Marketing for Coaches: Focus on the Basics to Attract Perfect Clients
Do you wonder if you're focusing on the right things - with Pinterest marketing? 🤔 Or maybe you haven't gotten started yet - because you feel overwhelmed by it. (You know your audience is there, and you know that other coaches and service providers are getting clients...
“Can I see who pinned my pins?” How to See Who Saved Your Pins on Pinterest
Online coaches who are "Pinterest for business" users sometimes wonder..."How do I see who saved my pins on Pinterest?" As a Pinterest marketing specialist for online coaches, course creators, and service providers, I come across this question from time to time. My...
Do you have Social Media Engagement Fatigue? (Get off your computer – with Pinterest!)
Are you fatiguing of fishing for clients in Facebook groups? Let me guess? You found the groups where your ideal client hangs out. (Some of them are even promo-friendly!) You're posting every dang day in there... trying to keep track of where you've already posted...
Organizing #allthethings in Your Online Business with Asana
I'm often asked how I stay so organized. And when I get this question, I can't help but smile... and think back to a time when I wasn't. The truth is, I am very proud of the systems I've developed and the reputation I've built. My core brand values position me as...
Create First-Class Blog Posts – Without Writing a Word! (Simple & Tested Repurposing Tips)
If you prefer recording to writing, create video or audio, and have a team member turn it into written content – here’s how. (Plus a free gift to help!)
5 Tips for Getting Stunningly Good Testimonials from Clients
Imagine you're strongly considering a purchase - a course, a mastermind, a coaching package... Your heart and your gut are already sold. (This program seems to offer just what you need - just when you need it. The person who created it is legit, and you really want...
The Best Visibility Platform for Entrepreneurs Who Value Automation
Once set up optimally, Pinterest can be a powerful driver of traffic to your lead magnets and content. And, compared to social media platforms, Pinterest is so low-maintenance!Here are a few reasons I believe it is THE BEST PLATFORM for coaches and course creators who...
Introducing Pinterest Strategy Calls for Coaches & Consultants
I'm excited to now be offering Pinterest strategy sessions, exclusively for coaches, consultants, and course creators! I'll tell you more about them below! But, backing up for a moment.... Done-for-you Pinterest set-ups - that's my favorite jam! And, if you want to...
The Intersection of Pinterest and Branding
I have a special place in my heart for branding.One explanation is that one of my favorite retainer clients is a Brand Strategist. She shares her significant genius with clients and students though one-on-one work and online courses. I support her content marketing...
Access the FREE Pinterest Quick Start Checklist!
Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.

Access the FREE Pinterest Quick Start Checklist!

Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.