Content Strategy

How Do I Market My Coaching Business -With More Ease?

How Do I Market My Coaching Business -With More Ease?

When you ask, “How do I market my coaching business?”  there are, like, at least 1,367 answers. 😫 Indeed, there are dozens of things that conventional wisdom tells us we “have” to do. The hustle is real, right? Share your life on IG stories every day. DM 20+ people....

How To Repurpose Your Instagram Content on Pinterest

How To Repurpose Your Instagram Content on Pinterest

Here’s the deal. If you had asked me two years ago about pinning your Instagram posts on Pinterest, I would have wrinkled my nose up at the thought. (In a cute way. I think.)  But times change!  And as Pinterest marketers, we want to watch how users are using the...

What Really Gets People to Save, Click, or Buy – on Pinterest?

What Really Gets People to Save, Click, or Buy – on Pinterest?

Hootsuite recently reported that a whopping 98% of Pinterest pinners report to have tried something that they found on Pinterest.* 😲 *(Source: 23 Pinterest Statistics That Matter to Marketers in 2021; Hootsuite.com) And, just last month Pinterest’s Audience post...

Pinterest Business Account vs. Personal – Jana O. Media

Pinterest Business Account vs. Personal – Jana O. Media

    Want to learn the differences between a Pinterest business account vs. personal account? You know you want to get Pinterest working to generate leads and clients for your coaching or service-based business... or to sell your course or digital products....

How do I find my Pinterest stats for a pin? And what do they mean?

How do I find my Pinterest stats for a pin? And what do they mean?

Note: This post below reviews stats for Pinterest Standard Pins. The post linked here has the 411 about stats on Idea Pins, in case that's what you're looking for! 🙂   ============ When you hear about Pinterest pin stats, do your eyes start to roll back in your head?...

Pinterest Boards: How many should you have? And what boards to create?

Pinterest Boards: How many should you have? And what boards to create?

Pinterest boards! As Pinterest users, we think of them as a place to organize all the ideas and inspiration we love to save.  As marketers, we think of them a little differently…  We think of them as: ✔️  the “content buckets” we save and create pins in… ✔️  an...

Pinterest Pins that Convert – 4 Real Examples from Online Coaches

Pinterest Pins that Convert – 4 Real Examples from Online Coaches

Just a quick post this week! I thought I'd share some "Pin-spiration!" (<---- See what I did there? 😉 You're likely quite used to me teaching and sharing about how to create Pinterest pins that... stop the scroll; and get the micro-conversion (meaning... get the...

Pinterest Marketing Tip: Create Listicles to Attract Action-takers

Pinterest Marketing Tip: Create Listicles to Attract Action-takers

I’m coming at you with a really good Pinterest marketing tip today. And it can work well for Pinterest marketers in just about any niche… but I think it’s especially powerful for online coaches, course creators, and service providers. (You know, my people! 😉 ) And,...

How to Grow Your Facebook Group Using Pinterest Marketing

How to Grow Your Facebook Group Using Pinterest Marketing

One of my favorite online coaches, Barbara Iuliano of Starland Coaching, has a course in which she teaches her students how to create and run profitable Facebook groups. She wrote this recently:  “Facebook groups are one of the best forms of lead generation that I’ve...

5 Steps for Promoting Your Coaching Podcast on Pinterest

5 Steps for Promoting Your Coaching Podcast on Pinterest

Want more ears and eyes on YOUR PODCAST?  I know you do! Because you're working so hard to plan, record, edit, and consistently drop all that value... and you know that there are women out there who need the solutions you offer.  Maybe you've also set some things up...

How to Design Standard Pinterest Pins that Convert!

How to Design Standard Pinterest Pins that Convert!

I'm revising this blog post for early 2023... because something exciting is happening on Pinterest!   At long last, we are seeing standard pins make a comeback. 🤩 They are being shown to pinners again in their feeds and searches - and getting much higher impressions....

Access the FREE Pinterest Quick Start Checklist!

for coaches, service providers, & course creators

Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.

Access the FREE Pinterest Quick Start Checklist!

for coaches, service providers, & course creators

Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.