More and more, online coaches, course creators, and online experts are (re!)discovering Pinterest - as a way to attract clients. They're becoming savvy to the fact that Pinterest is not all about recipes and decor anymore. (In fact, searches health, relationships,...
Content Strategy
Which Pinterest Idea Pins Are Bringing You Profile Visits & Followers?
Did you notice? Pinterest has "re-branded" story pins as "idea pins." I really like the new name. I think it's a much better way to refer to them - and provides some important differentiation from IG stories. Most notably: 💡 Idea pins (formerly known as Story...
Is Pinterest Social Media? (+ Why It Matters to Your Marketing)
Is Pinterest social media? … Nope. It’s not. It’s a search engine. End of blog. Enjoy your day! 🤣 Haha... just kidding. But, in all seriousness… Maybe you’ve landed on this post today and you’re surprised to hear that Pinterest is not a social media platform. Or...
How Do I Market My Coaching Business -With More Ease?
When you ask, “How do I market my coaching business?” there are, like, at least 1,367 answers. 😫 Indeed, there are dozens of things that conventional wisdom tells us we “have” to do. The hustle is real, right? Share your life on IG stories every day. DM 20+ people....
How To Repurpose Your Instagram Content on Pinterest
Here’s the deal. If you had asked me two years ago about pinning your Instagram posts on Pinterest, I would have wrinkled my nose up at the thought. (In a cute way. I think.) But times change! And as Pinterest marketers, we want to watch how users are using the...
What Really Gets People to Save, Click, or Buy – on Pinterest?
Hootsuite recently reported that a whopping 98% of Pinterest pinners report to have tried something that they found on Pinterest.* 😲 *(Source: 23 Pinterest Statistics That Matter to Marketers in 2021; Hootsuite.com) And, just last month Pinterest’s Audience post...
The Pinterest Course that Helped Yvonne Optimize for Sustainable Lead Generation
Want some juicy, behind-the-scenes details about a *real* Pinterest account set up? What follows here 😉 is the story of a coach who started out knowing almost NOTHING about Pinterest marketing! And now, after enrolling in Pinterest with Purpose (my self-paced...
Pinterest Business Account vs. Personal – Jana O. Media
Want to learn the differences between a Pinterest business account vs. personal account? You know you want to get Pinterest working to generate leads and clients for your coaching or service-based business... or to sell your course or digital products....
Pinterest Board Ideas for Health, Wellness, & Self Development Coaches
“What Pinterest boards should I have?” ←-- This is one of the most common Pinterest marketing questions I get from online coaches in the wellness and self development niches. Choosing the right board topics and names requires a blend of strategy and creativity. ...
A Pinterest Checklist for Online Coaches, Course Creators & Service Providers
"The secret to getting ahead is getting started."Mark Twain said that. 🐸 He was a smart guy. (And uber-productive, btw.) I find this reminder inspiring - on almost every day that I work. Because, I firmly believe this: It's not the woman who wants it the most that...
How do I find my Pinterest stats for a pin? And what do they mean?
Note: This post below reviews stats for Pinterest Standard Pins. The post linked here has the 411 about stats on Idea Pins, in case that's what you're looking for! 🙂 ============ When you hear about Pinterest pin stats, do your eyes start to roll back in your head?...
What’s the best time to post on Pinterest?
Curious how to find the best times to pin on Pinterest? Here’s what you’ll want to know about when to pin – and whether it matters!
Pinterest Pin Design: My Favorite Inspiration Trick for Compelling Pin Text
A well-chosen Pinterest pin “text overlay” is critical if you want to stop the scroll and convert. Here’s my favorite secret shortcut for crafting yours!
The #1 Easiest Way to 3x Your Reach on Pinterest – Without 3x-ing Your Content Creation
Lean in and listen, Lovely... Because this one Pinterest marketing tactic I’m sharing with you today? It will literally help you 3x your reach on Pinterest… without requiring you to create more content! (The crowd goes wild!) 🙌🏽 Because here’s the inside scoop on...
Pinterest Boards: How many should you have? And what boards to create?
Pinterest boards! As Pinterest users, we think of them as a place to organize all the ideas and inspiration we love to save. As marketers, we think of them a little differently… We think of them as: ✔️ the “content buckets” we save and create pins in… ✔️ an...
Pinterest Pins that Convert – 4 Real Examples from Online Coaches
Just a quick post this week! I thought I'd share some "Pin-spiration!" (<---- See what I did there? 😉 You're likely quite used to me teaching and sharing about how to create Pinterest pins that... stop the scroll; and get the micro-conversion (meaning... get the...
7 Ways to Make Your Podcast Show Notes Pinterest-Friendly – So They Convert!
Hosting a podcast is an incredibly effective way to develop the know, like, and trust factors that earn you clients and sales. Because there’s just something special about tuning in weekly and hearing that familiar voice… It’s like spending time with a friend who...
Pinterest for Coaches: Is it A “Set it & Forget it” Marketing Strategy?
Is Pinterest Marketing a "Set it and Forget it" lead generation strategy? I get this question a lot from online coaches, course creators, and service providers who follow me for Pinterest marketing advice. And I answered it again in a Facebook group recently, so I...
Pinterest Marketing Tip: Create Listicles to Attract Action-takers
I’m coming at you with a really good Pinterest marketing tip today. And it can work well for Pinterest marketers in just about any niche… but I think it’s especially powerful for online coaches, course creators, and service providers. (You know, my people! 😉 ) And,...
How to Grow Your Facebook Group Using Pinterest Marketing
One of my favorite online coaches, Barbara Iuliano of Starland Coaching, has a course in which she teaches her students how to create and run profitable Facebook groups. She wrote this recently: “Facebook groups are one of the best forms of lead generation that I’ve...
Access the FREE Pinterest Quick Start Checklist!
Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.

Access the FREE Pinterest Quick Start Checklist!

Visually brand & optimize your Pinterest profile in 5 Steps! …so you can generate a steady flow of ideal client leads – without being on social media 24/7.